1 / 22

Product Design L1- Introduction

Product Design L1- Introduction. Dr. Husam Arman. Outline. Introduction An overview: product design and development Product development process Product planning. Introduction. A Product is something sold by an enterprise to its customers

lynch
Download Presentation

Product Design L1- Introduction

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Product Design L1- Introduction Dr. Husam Arman

  2. Outline • Introduction • An overview: product design and development • Product development process • Product planning

  3. Introduction • A Product is something sold by an enterprise to its customers • Product development is a set of activities starting with the perception of a market opportunity and ending with the sale of a product

  4. Introduction • Product design is one aspect of the development process • Engineering design specifies how the technical systems will work • Industrial design specifies the aesthetics, ergonomics, and user interface • Other development activities include marketing and manufacturing • Success of the product typically depends on the success of all three development activities

  5. Some Characteristics of Product Design • Affects all people in the world • Changes and improves people’s lives • A strong determinant in national standards of living • Fundamentally drives our economic system by • Providing the link between what people need and want (marketing) and what an enterprise can make (production). • Providing the link between new knowledge on what is possible (research) and new useful objects (product)

  6. Some Characteristics of Product Design • Is highly creative • The output never existed before • Is highly complex • Involves the linked contributions of many different skills • Is highly evolving • learns from the past • anticipates (and sometimes brings about) the future • subject to rapid change • highly timing dependant • Can be esthetically pleasing • the product • sometimes the process

  7. Why Is Product DevelopmentImportant • It is “big business” • Hundred billion dollars • New products answer to biggest problems • A successful new product does more good for an organization than anything else • It is great life; it is fun and exciting

  8. Characteristics of SuccessfulProduct Development • Product quality • How good is the product resulting from development ? • Does it satisfy customer needs ? • Is it robust and reliable ? • Product quality is reflected in market share ? • Product cost • What is the manufacturing cost ? • It includes capital equipment and tooling ?

  9. Characteristics of SuccessfulProduct Development • Development time • How long did the PD effort take ? • Development cost • How much spent in PD effort ? • Development capabilities • Did the team/firm acquire any experience for future projects ?

  10. Who Designs and DevelopsProducts • Marketing • Design • Manufacturing

  11. Challenges • Trade-offs • Dynamics • Details • Time pressure • Economics • Creation • Satisfaction of societal and individual needs • Team diversity • Team spirit

  12. Example Good market research and bad design: • Archos vs. Apple • Archos 20GB • Released October 2001 • 350 g, 1.3” thick • File-based organization system • Ugly interface • iPod 5GB • Released November 2001 • 184 g, 0.78” thick • ID3-based organization system • Pretty interface

  13. Generic Development Process

  14. Generic Development Process • Marketing • Describe market opportunity • Design • Consider existing product platform (if any) • Consider new technologies • Manufacturing • Identify production and/or corporate constraints • Other • Allocate project resources  Mission statement

  15. Generic Development Process • Market opportunity  product concept • Marketing • Identify customer needs • Research competitive landscape • Design • Develop concepts • Determine feasibility of design concepts • Build and test prototypes • Manufacturing • Estimate manufacturing costs • Other • Investigate IP issues  Product concept and proof-of-concept prototype

  16. Generic Development Process • Proof-of-concept  complete product architecture • Marketing • Develop extended product family • Develop marketing plan • Design • Describe all subsystems and components • Develop software and firmware • Create prototypes of each subsystem • Select geometric layout and create industrial design • Choose all parts and tolerances • Manufacturing • Identify suppliers • Create assembly scheme • Define assembly process and obtain tooling  “Control documentation”

  17. Generic Development Process • Control documentation  prototypes • Marketing • Develop plans for field testing • Design • Create alpha and beta prototypes • Performance and reliability testing • Iterate and refine design • Manufacturing • Refine assembly and fabrication schemes • Create quality assurance strategy

  18. Generic Development Process • Prototypes  products • Marketing • Get first-run products to “preferred customers” • Design • Evaluate first-run output • Pray that everything works • Manufacturing • Start production

  19. Development Effort Examples

More Related