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Mobile Technology for Airports SWAAAE Conference, Monterey, California

Mobile Technology for Airports SWAAAE Conference, Monterey, California. Presentation Agenda. Mobile 101 Recent happenings Key benefits for airports Most accessed information on mobile devices Leading SWAAAE airports Mobile Website vs. Mobile Apps. Examples of Mobile Presence.

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Mobile Technology for Airports SWAAAE Conference, Monterey, California

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  1. Mobile Technology for AirportsSWAAAE Conference, Monterey, California

  2. Presentation Agenda • Mobile 101 • Recent happenings • Key benefits for airports • Most accessed information on mobile devices • Leading SWAAAE airports • Mobile Website vs. Mobile Apps

  3. Examples of Mobile Presence

  4. Mobile User Demographic

  5. Today’s Airline Passenger

  6. Recent Happenings • Market consolidation • Phones becoming cheaper • Exponential growth in mobile usage • Costs for launching and supporting mobile websites and Apps have drastically reduced

  7. Key Benefits for Airports • Enhance Passenger Service • New Marketing Opportunity • Increase Revenues

  8. Most Desired Features

  9. Most Desired Features

  10. SWAAAE Airports • Santa Maria • San Francisco • Phoenix Sky Harbor • Santa Barbara • San Jose • Santa Rosa • Los Angeles • San Diego • John Wayne • Reno-Tahoe • Oakland

  11. Mobile Website or Mobile App • Type of Airport • Size of Airport • Competitive Landscape • Purpose of mobile presence • Total Cost of Ownership

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