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Best Kept Secrets of the NCSC

Best Kept Secrets of the NCSC. Keeping You in the Know!. Greater Area PCC <Month Day>, 2010 Anytown, ST. Speaker US Postal Service Anytown, ST. Agenda. Brief Overview of Address Quality Products The State of Address Quality What’s New? Suite Link ® RIBBS ® Website Redesign

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Best Kept Secrets of the NCSC

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  1. Best Kept Secrets of the NCSC Keeping You in the Know! Greater Area PCC <Month Day>, 2010 Anytown, ST Speaker US Postal Service Anytown, ST

  2. Agenda • Brief Overview of Address Quality Products • The State of Address Quality • What’s New? • SuiteLink® • RIBBS® Website Redesign • Move Update & Pub 363 • What’s Under-used? • AEC & AEC II® • DPV® Vacant • What’s Coming Soon? • COAlert™ • ListCertification 2

  3. Product Overview Can You Recognize A Bad Address? 3

  4. Product Overview ADDRESS QUALITY PROCESS Update Validate Standardize 4

  5. Product Overview ACHIEVE QUALITY ADDRESSING ACS™ Update SuiteLink® NCOALink® AEC / AEC II® Validate DPV® LACSLink® Standardize CASS Certified™ Software 5

  6. Total Mail vs. UAA Volume Trends FY08 vs. FY09 All Mail Classes Address Quality Update Total Forwards & Returns Total Mail Forwards Returns 6

  7. First-Class UAA Mail TrendsPre vs. Post-November 23, 2008 Address Quality Update Total Forwards & Returns FCM Mail Forwards Returns 7

  8. Move Update VerificationsNov 16, 2009 – July 15, 2010 Address Quality Update Total Mailings Verified to Date 164,526 Total Mailings Passed 160,357 (97.5%) Total Mailings Failed 4,169 (2.5%) Average Overall Score 98.97% Average Score of Passed Mailings 99.70% Average Score of Failed Mailings 35.96% 8

  9. What’s New SuiteLink® - What Is It? • Contains suite numbers for business addresses in selective high-rise buildings • Targets high-rise addresses with high volume default mail • Improves business addressing information through assignment of suite numbers • Allows USPS® to achieve increased volume of mail sorted in delivery point sequence • Data available through CASS™/MASS™ Developers • No cost for license to CASS/MASS Developers • In most cases, no license necessary as a CASS/MASS user 9

  10. What’s New SuiteLink®- What Is It? • SuiteLink candidate records are records where there is a known secondary deficiency • Beginning August 1, 2011, all CASS™/MASS™ certifications for Cycle N require the use of SuiteLink to append suite numbers where matches are available • At that time, usage mandatory for all end users in production 10

  11. What’s New SuiteLink® - What Is It? Statistics show the use of SuiteLink increased the volume of mail sorted in delivery point sequence SuiteLink usage is increasing • FY 08: 103 million records finalized by SuiteLink • FY 09: 160 million records finalized by SuiteLink • FY 10 (YTD): 179 million records finalized by SuiteLink 11

  12. What’s New SuiteLink® - Impact How CASS™determines if you have a SuiteLink candidate record: • Matches to a High-Rise Default record Or • Matches to a Street Default record (High-Rise Default is not present and High-Rise specific records exist) • Note: Match to Firm records missing secondary are not considered as candidate records for SuiteLink 12

  13. What’s New SuiteLink® - Impact • After August 1, 2011, if a mailer does not append the secondary number to their original address when one is available from SuiteLink, they cannot use the ZIP + 4® Code associated with the new address. The mailer may continue to use the input address with ONLY the 5-digit ZIP Code™ associated with the input address • SuiteLink should be done prior to a NCOALink® or FASTforward® lookup 13

  14. What’s New RIBBS® Redesign Website Redesign • New look and feel • More user friendly • Improved ease of use • email Subscription Updates Approx 3,000,000 Hits Per Year! www.ribbs.usps.gov 14

  15. What’s New RIBBS® Redesign Navigation Buttons takes you straight to major topics 15

  16. What’s New RIBBS® Redesign New Site Index Navigation Search by: • Alphabetical Listing • Topical Index • Locators • Lookups • Quick Contact Listing 16

  17. What’s New Publication 363 - Updating Lists is a Smart Move • Totally revised and improved • Temporarily renamed “Guide to Move Update” • Undergoing formal internal clearance & republication • Republication as Pub 363 targeted October 2010 • Guide to Move Update is posted to RIBBS http://ribbs.usps.gov/move_update/documents/tech_guides/GuidetoMoveUpdate.pdf • Modify DMM standards to reference Pub 363 17

  18. What’s New Publication 363 - Enhancements • New Quick Service Guide • Each Move Update method described in finer detail • Explanations & Clarifications • Flowchart on how to qualify for Move Update • Pre-Mailing vs. Post-Mailing methods • Standard Mode Name Matching Logic • Document retention guidelines • Expected handling of Moved Left No Address (MLNA) and Box Closed No Order (BCNO) • Description of Return and Footnote Codes with comments • Directly Acquired Addresses & Alternative Address Formats 18

  19. What’s New MLNA / BCNO Policy Modification • Effective June 1st, MLNA and BCNO-type of COAs will no longer be graded as non-compliant in Move Update Verifications • Federal Register Notice to be published advising MLNA / BCNO will be required to comply with Move Update requirements • 1 year grace period from date of Federal Register to make needed changes to comply with requirement • After 1 year grace period MLNA / BCNO addresses between 95 days and 18 months will be graded as non-compliant • No reversal of previous postage assessments for mailings impacted due to MLNA / BCNO prior to June 1st will be made 19

  20. What’s Under-used? AEC & AEC II® • USPS provided service for all customers • Resolves physical address deficiencies • Send to the NCSC electronically (or on CD-ROM) • AEC Cost - $15.00 per thousand • Average correction rate - 35% • AEC II® Cost - $0.25 per record • Average: 95% resolution rate • Average: 87% correction rate • Pre-Mailing process 20

  21. What’s Under-used? AEC & AEC II® Process 1. Mailer sends addresses to NCSC 2. File processed through AEC software 3. Mailer’s AEC data 4. Mailer receives AEC processed files 5. Unresolved AEC records 6. Matched against historical file 7. Mailer’s AEC II data 11. Mailer receives AEC II processed files 10. Delivery unit personnel verifies address information 8. If records still unresolved 9. Interface with delivery unit personnel

  22. What’s Under-used? DPV® Vacant Table • Available as part of the DPV product • Used during CASS™ processing • Helps mailers identify when they may be sending mail to vacant addresses • Reduce mail production and postage costs • Identifies delivery points that are currently vacant and not receiving mail delivery • Updated monthly so mailers have access to the latest information about an address

  23. What’s Coming Soon? COAlert™ • Allows mailers to pre-screen their addresses for Move Update impact assessment prior to mailing using change-of-address data for months 1 - 18 • Uses standard name matching logic mode • Flags old-side addresses (no new address information is provided) • Accessed by standard NCOALink® and ANKLink® inputs and outputs footnote information and Move effective dates • Beta testing conducted March – August 2010 • Beta testers – 7 • Licensing structure and Pricing being determined 23

  24. What’s Coming Soon? COAlert™ Benefits • Allows more informed decisions • Potential to reduce production of UAA Mail • Assesses address list quality prior to purchase or lease • Assesses Move Update impact assessment prior to mailing • Uses exact same name matching logic as PBV Move Update verification

  25. What’s Coming Soon? List Certification What Is It? • The goal is to define the details of a List Certification process that would ensure addresses are kept complete, correct, and current throughout the various industry stakeholders • There are three key areas to list certification: • The criteria for becoming a Certified List Administrator • Specific policies for validating that the name and address on a mailpiece are from a trusted, certified source and thus is a complete, correct, and current address • A dynamic post-mailing update system that can capture and share intelligence regarding UAA mail to certified list administrators • Proof-of-Concept by end of year 25

  26. What’s Coming Soon? List Certification Pre-Mailing Process • Applies proactive steps to ensure that each address within the list represents the best and most current information regarding the recipient and the physical address elements. The following products would be applied no less than every 35 days on a given address. • Goes beyond CASS™ standards • All required addressing elements are present • DPV® return code of ‘Y’ • Updated using LACSLink® and SuiteLink® data • Updated using a USPS approved pre-mailing Move Update solution • Address data was obtained directly from the end mail recipient

  27. What’s Coming Soon? List Certification Post-Mailing Process • Provides a feedback system to notify certified list administrators of suspect UAA • Uses SHA (secure hash algorithm) versions of the addresses – just like NCOALink® does with COA records • Any certified list administrator can check their SHA values against the Corrective Action Required List (CARL) to determine if a suspect UAA address is in their list prior to renting or leveraging the data for mailing purposes

  28. What’s Coming Soon? List Certification Walk-Through CARL

  29. For More Information www.usps.com/ncsc ribbs.usps.gov Customer Support 800-238-3150 1-800-238-3150 29

  30. Thank You!

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