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Ghirardelli vs. Hershey

Ghirardelli vs. Hershey. By Jenna Casolo , Julia Dunton , Alissa Felt, Hannah Quesnell Lisa Soicher , and Deepika Sud. The First Survey. How often do you eat chocolate? a. Sparingly/rarely b. Sometimes c. often d. All day e’eryday On a scale of 1-4, how much do you enjoy chocolate?

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Ghirardelli vs. Hershey

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  1. Ghirardelli vs. Hershey By Jenna Casolo, Julia Dunton, Alissa Felt, Hannah Quesnell Lisa Soicher, and DeepikaSud

  2. The First Survey • How often do you eat chocolate? a. Sparingly/rarely b. Sometimes c. often d. All day e’eryday • On a scale of 1-4, how much do you enjoy chocolate? a. 1 b. 2 c. 3 d. 4 3. How much do you eat at a time? a. A bite b. A couple squares c. A bar d. Multiple bars 4. What are your uses for chocolate? a. Eating plain b. Baking c. Fondue d. Other 5. What is your favorite brand? a. Hershey b. Nestle c. Lindt d. Other 6. Would you be able to differentiate between your favorite brand and another? Yes No 7. What is you favorite flavor? a. Dark b. Milk c. White d. Other 8. Where do you buy your chocolate? a. Grocery Store b. Candy/Chocolate Store c. Gas Station d. Other 9. How much are you willing to spend on chocolate? a. $0.50 b. $1.00 c. S5.00 d. Other 10. When do you most enjoy chocolate? a. Summer b. Fall c. Winter d. Spring 11. Do you prefer domestic or international chocolate? Domestic International Age Group: Freshman Sophomore Junior Senior Gender: Male Female

  3. First Survey Results • How often do you eat chocolate? b. 94 said sometimes • On a scale of 1-4, how much do you enjoy chocolate? d. 104 said 4 • How much do you eat at a time? c. 96 said a bar 4. What are your uses for chocolate? a. 136 said eating plain • What is your favorite brand? a. 101 said Hershey • Would you be able to differentiate between your favorite brand and another? a. 129 said yes 7. What is you favorite flavor? b. 129 said milk chocolate • Where do you buy your chocolate? a. 97 said at the grocery store • How much are you willing to spend on chocolate? b. 112 said $1.00 • When do you most enjoy chocolate? c. 113 said winter • Do you prefer domestic or international chocolate? b. 122 said international

  4. The Second Survey • Which chocolate chip looks better? A. B. 2. Which chocolate chip smells better? A. B. 3. Which chocolate chip brand looks more uniform within its own cup? A. B. 4. Which tastes sweeter? A. B. 5. Which has the better texture? A. B. 6. Which one melts faster in your mouth? A. B. 7. Which one has a more chocolaty flavor? A. B. 8. Which chocolate chip looks more expensive? A. B. 9. Which chocolate chip tastes better? A. B. 10. Which chocolate chip is Ghirardelli? A. B.

  5. Second Survey Results

  6. Conclusion • 1st Survey • Changes • -changed and added questions in class • -increase diversity in questions (ask more underclassmen) • -Successes: I sheet and letting people do it themselves • How did you get answers? • -Asked people in library & student center • -Gave people the same sheet to tally themselves • -Went to teacher classroom • 2nd Survey • Changes • -write Male or Female on the top of the 1st copies • -clarify the question involving melting and uniformity • -make the 1st copies half pages instead of I page per survey

  7. Changes to the project: • -maybe try Hershey vs. Nestle because they similar qualities and appeal more to Americans who like sweeter chocolate • Likes: • -got to choose the food (we like chocolate) • -fun to see the reaction of people • -interesting to conduct • Dislikes: • -time restraints and deadlines • -do during other periods to get more people

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