Cross Media Publishing

1. 11 February 2008 Cross Media Publishing A Tekes project proposal within Tivit Oy’s Flexible ServicesEcosystems program

2. Content • Content • Background – Tivit Oy and TULEVA Strategy Outlook 2014 • The Project – Cross Media Publishing (VKL) • The Sub Projects • Next generation editorial systems (TKK) • Flexible supply chain management (VTT) • Applying hybrid media (KCL) • Participants • Your Share – Budget, Effort and Benefits • Summary Cross Media Publishing Project

3. Tivit Oy (former ICT-SHOK) Background • Company coordinating the Strategic Centre for Science, Technology and Innovation for Information and communication industries • Founder members 17 companies and 19 public sector bodies (incl. VKL, VTT and TKK) • Shareholders private companies, development companies, associations, research institutes, universities and vocational high schools • Capital stock 1.1 million Euros • Scope: services and products of the future information society • Objectives • common view on the requirements and opportunities of the ICT sector => commonly developed research agenda • larger research entities and longer term funding <=> commitment of the funding organisations to the research agenda Cross Media Publishing Project

4. Tivit Oy Research Programmes Background • Flexible Services Ecosystems • Future Internet • Cooperative Traffic ICT • Devices and Interoperability Ecosystems Research programmes are open to external partners. You are needed for these projects! Cross Media Publishing Project

5. Tivit Oy Programme Structure Background Flexible Services Ecosystems Future Internet Cooperative Traffic ICT Devices and Interoperability Ecosystems Programs Evolving Media Life Management Business Ecosystems Open Innovation / LL Cross-sectoral Research Areas Cross Media Publishing Participation Mixed Broadcasting Projects Next generation editorial systems Flexible supply chain management Applying hybrid media Sub Projects Cross Media Publishing Project

6. TULEVA Strategy:Media Value Chain Background Terminal Manufacturers Teleoperators Advertisers Paper industry Logistic companies Source: TULEVA Strategy Outlook for Media Industry until 2014 Cross Media Publishing Project

7. TULEVA Strategy: Most important R&D fields until 2014 Background • Development of modular open-standard systems for the production of multi-channel and multimedia services. • Research and development of new, internationally significant combinations of printed and electronic media, hybrid media concepts and services together with forest, ICT and welfare clusters. • Utilisation of opportunities made possible by new technologies in the improvement of the production efficiency of the whole media value chain. • Investment in logistics systems important for the industry. Cross Media Publishing Project

8. TULEVA Strategy: Key Areas of Technological R&D Background Cross Media Publishing Project

9. Cross media publishing: Definition and problem statement The Project • Cross media publishing is understood as acquisition, processing, aggregation and delivery of multiple media types using multiple media channels for commercial and public service purposes • Interoperability across media types and channels over the life cycle and value chains is an overarching challenge • Infrastructures which support interoperability (across interfaces) are needed for flexible operations and services Cross Media Publishing Project

10. Cross media publishing: Objective The Project Research goal is to develop interoperable infrastructures to support • Next generation editorial systems (TKK) • Flexible supply chain management (VTT) • Applying hybrid media – case learning (KCL) (these objectives translate into 3 sub projects) The infrastructures concerned are primarily content-based (and in the case of hybrid media also channel-based) Cross Media Publishing Project

11. Cross media publishing: Content-based infrastructure The Project Knowledge Data related for instance to the topic of the content or any other data which is external to the content Metadata Data related to the content supporting resource discovery, processing, aggregation, DRM and delivery Content Formats for content Cross Media Publishing Project

12. Next generation editorial systems: TKK Motivation Sub Project 1 • Competitiveness of professional media requires new approaches to content acquisition and management • Systematic planning of editorial work on different timescales is becoming increasingly vital • Specific frameworks and architectures for metadata and knowledge are being developed in the audio-visual domain to manage existing assets => TKK will address planning and knowledge in editorial practices Cross Media Publishing Project

13. Next generation editorial systems: Focus TKK Sub Project 1 TKK will focus on planning and knowledge in editorial practices Focus metadata metadata external knowledge digital content Web service? Planning Acquisition, Capture, Shooting, Writing Aggregation, Delivery, Interaction ? ? Cross Media Publishing Project

14. Next generation editorial systems: Research problem Sub Project 1 • What metadata is needed for flexible cross-media (across content providers, types of content and channels) interoperability? • How to describe content which does not exist but of which knowledge exists? • How to attach external knowledge to content? Cross Media Publishing Project

15. Next generation editorial systems: TKK Tasks Sub Project 1 • Compile inventory of metadata needs in editorial operations across media and content provider • Assess description relative to existing resource description frameworks and vocabularies • Identify use of external and internal knowledge in planning of media product issues (pre-content stage) • Build a framework for representation of knowledge used in planning of media product issues • Assess technologies for offering knowledge-based services • Build and test demonstrator system for some knowledge based planning task Cross Media Publishing Project

16. Next generation editorial systems: TKK Deliverables Sub Project 1 Deliverables on planning and knowledge in editorial practices • Short term • Shared metadata practices for new media types and content sources • Long term • Principle for managing content from conception of idea (pre-content stage) until final content Expected Company Benefits • Use of existing knowledge of media assets in different life-cycle stages in a way which reduces costs and improves content quality • Efficient re-use of content • “Structuring the chaos” Cross Media Publishing Project

17. Flexible supply chain management Sub Project 2 Prepress Prepress WorkflowSystem Submit Content Prepress Systems Production Workflow Mgmt Customer Printing Systems JDF Intent Creation Sheet-fed Offset Press PressController MIS Document Creation Digital Press Scheduling & Management Estimating &Order Entry Content Creation Binding Systems PostpressController Production Management Publishing Customer Facility Production network Cross Media Publishing Project

18. Flexible supply chain management: Motivation Sub Project 2 • Media products will be produced in operational networks where the supply chain should be flexible and configurable • The flow of specifications and data from the very 1st workflow step through the chain should be controlled to reduce errors • The processes should be traceable and transparent and enable optimization • The operational networks should allow case specific workflows between different actors to produce customized products Cross Media Publishing Project

19. Flexible supply chain management: Research problem Sub Project 2 • What metadata is needed for flexible supply chain management? • What kind of interfaces between different companies are required to allow plug and play networking? • How to enable optimization, check that deadlines will be met and reschedule or reprioritize tasks when needed • How to provide global status information of the processes in production networks • How to manage capacity and resources in production networks Cross Media Publishing Project

20. Flexible supply chain management: Tasks Sub Project 2 • Compile inventory of metadata needs in operational networks for newspapers, magazines, books and other printed products • Describe interfaces between different companies using relevant resource description frameworks and vocabularies • Build a simulator to optimize and track production networks • Build and test demonstrator system for some flexible supply chain allowing capacity and resource management Cross Media Publishing Project

21. Applying Hybrid Media: Motivation Sub Project 3 • There is great potential to develop new, effective media-applications by combining the strengths of print and digital media. • Combining the knowledge and efforts among companies related to Tivit and Forest Cluster it is possible to create unique concepts, products and service concepts difficult to mimic by others. • Context of learning is a good area for applying hybrid media because of several reasons. The knowledge, applications and technological solutions can be applied in other end product areas. • The expertise related to the utilization of Hybrid Media in learning and in other end uses will open new export opportunities to Finnish ICT, paper and publishing -industries. Cross Media Publishing Project

22. What are the social and commercial influences? Socio-economic layer What are the new models and methods of learning and teaching Pedagogical layer How to manage information and what is the user experience Information and user layer How to broaden the role of a book by adding new functionality Technology layer Applying Hybrid Media: Multidisciplinary Research Sub Project 3 Cross Media Publishing Project

23. Applying Hybrid Media: Research problem Sub Project 3 • How to build seamless combinations of different interfaces (print and digital devices) to maximize the benefits of the use of different types of content • How to choose the most effective combination of different media content and related interfaces to best support the media experience. In the case of learning the research problems are: • How to define the learning tasks and targets? • How to define the learning context; group and type of learning? • What are the most effective ways to utilize the interactive nature of hybrid media in different learning environments Cross Media Publishing Project

24. Applying Hybrid Media: Tasks Sub Project 3 • Study the targets and motivations of adult education among students, teachers, and organizations. • The demands different actors set on learning environment, i.e. materials, are studied by interviews • Creation of a framework for choosing the effective combinations of different media content and related interfaces to best support the learning experience. • Segmenting the different learning tasks and targets in adult education • Studying the different types of media content and interfaces in relation to different learning tasks and targets • Developing pilot-products guided by the framework for testing in chosen contexts • User Centric methods to be used. • Clarifying the demands set on IT-systems • Estimate the business potential of new hybrid media learning solutions Cross Media Publishing Project

25. Applying hybrid media: Deliverables Sub Project 3 • a framework for choosing the most efficient combinations of media for different learning environments and tasks and… • a test environment for the development of commercial applications • new hybrid media products, supporting technologies (hard- and software), and… • related services with international sales potential for providing solutions to support learning Cross Media Publishing Project

26. Participants Participants • Research organisations (VTT, TKK…) • VKL / GTTS • KCL • Publishers • Printers • Software and System Developers • Telecommunication Providers • Mobile technology providers Cross Media Publishing Project

27. Your Share Your Share • Funding • 50% funding for SMEs • 35% funding for large companies • Effort • Depends on your involvement – typically 1-2 person years per year • Are you willing to be a case company? • Benefits • You’ll be the spearhead of technology • Tekes favours projects that belong to specific programmes • Tekes funding more likely than in ‘normal’ funded projects Your interests are important! Cross Media Publishing Project

28. Summary Summary • We want to give media companies a chance to benefit from the Strategic Centre for ICT • Cooperation within the centre will give longer term and more likely funding opportunities • New ideas and new methods of public-private partnerships can be developed together • First projects will be launched already this spring • The Cross Media Publishing project corresponds to the interests of media companies You are needed for these projects! Cross Media Publishing Project