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Social Media Marketing For Lodges

Explore the pillars of social media marketing - Owned, Earned, Shared, Paid media - and online communication strategies for lodges. Discover how to align organizational objectives with customer journey stages to reach and engage target audiences effectively on platforms like Facebook, Instagram, Twitter, YouTube, and LinkedIn.

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Social Media Marketing For Lodges

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Presentation Transcript

  1. Social Media Marketing For Lodges

  2. The Pillars Of Social Media Marketing • Owned Media • Earned Media • Shared Media • Paid Media

  3. Online Communication Strategy • Social Media Is NOT A Strategy • Ogranizational Objectives • What Is Your Goal?

  4. Target Audience • Who Do You Need To Reach? • Who Are They? • What Do They Need? • How Can You Reach Them?

  5. Customer Journey • Awareness • Consideration • Purchase • Retention • Advocacy

  6. Social Media Channels • How People Use Social Media • Share • Discover • Follow • Inspire • Entertain • Develop

  7. Facebook • How People Use Facebook • Family & Friends • News • Connect/Organize • Amuse • Communicate • Advertise

  8. Facebook: User Behavior - Newsfeed • How People Use Facebook • Friend Or Follow • Newsfeed Algorithm

  9. Facebook: User Behavior - Engagement • How People Use Facebook • Enagagement • Likes • Views • Reactions • Shares • Comments

  10. Facebook: User Behavior - Engagement • How People Use Facebook • Notifications

  11. Facebook: User Behavior - Messaging • How People Use Facebook • Messaging

  12. Facebook: Content Types • Status • Photos • Videos • Notes • Check Ins • Events • Lists • Polls • Q&A

  13. Facebook: Posting Status/Notes • Tagging • #Hashtags • Location Tagging • Emotion Tagging • Blogging

  14. Facebook: Posting Photos • Subject Tagging

  15. Facebook: Posting Photos • Location Tagging

  16. Facebook: Posting Photos • Galleries & Slideshows • Tell A Story

  17. Facebook: Posting Photos • Optimize • Description • Tag People • Tag Locations • Date & Time • Encourage Engagement

  18. Facebook: Posting Video • Optimize • Title • Description • #Hashtags • Tags • Tag People • Tag Location • Tag Emotion • Thumbnail • URL

  19. Facebook: Group Participation • Many To Many • Engagement • Share Documents • Organize Events • Community Management

  20. Facebook: Advertising • Boost Posts • Targeting Options

  21. Instagram • How People Use Instagram • Family & Friends • Curated Life • Specific Theme

  22. Twitter • How People Use Twitter • Real-Time • Current Events

  23. Twitter • How People Use Twitter • Debate/Yelling

  24. YouTube • How People Use YouTube • Music • Trailers • Viral Videos • How To • Educational • Products • Commercials

  25. LinkedIn • How People Use LinkedIn • Resume/Job Seeking • Networking • News • Education

  26. Questions

  27. Thank You

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