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How to Read

How to Read. Sample : Respondents; the number of actual people in the study who meet both the row and column criteria. ---: Weighted Count; the projected number of US adults who meet both row and column criteria.

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How to Read

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  1. How to Read • Sample: Respondents; the number of actual people in the study who meet both the row and column criteria. • ---: Weighted Count; the projected number of US adults who meet both row and column criteria. • Vert%: Vertical Percentage; percent of the column reached by the row. Defined by the column heading. • Horz%: Horizontal Percentage; percent of row making up the column. Defined by the row heading • Index: The composition expressed in relation to the base. The base number for comparison is 100; this number represents the average person defined by the base/filter.

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