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Marketing Strategies to Boost Participation

Marketing Strategies to Boost Participation. Why members join? Looking for… Professional Development Relevant/Timely Information Connection with Other Members/Networking Opportunity to Contribute to the Common Good. Engaging members requires a steady flow of information via:

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Marketing Strategies to Boost Participation

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  1. Marketing Strategies to Boost Participation

  2. Why members join? Looking for… • Professional Development • Relevant/Timely Information • Connection with Other Members/Networking • Opportunity to Contribute to the Common Good

  3. Engaging members requires a steady flow of information via: • Newsletters or publications • Events • Email • Website and Social Media • Leadership & Member Network

  4. Recognizing different segments of your membership, for example: • Younger alumni place higher importance on networking, career information, community engagement and ad hoc leadership opportunities • Seasoned alumni place value on ‘belonging’, contributing to the ‘common good’, learning events and formal leadership positions

  5. What does all this mean for your alumni organization? • Develop programming that delivers on the full value proposition • Showcase the range of ways alumni can engage • Use multiple communication channels for consistent and timely info sharing • Target messages by event to highlight what matters most to key segments

  6. 1,426

  7. 140,000

  8. 12,584,025

  9. 90

  10. 1998 - 2003

  11. 2004 - 2009

  12. 2012

  13. Subject line List One call to action

  14. Your experiences?

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