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Alcoholic Energy Drinks

Alcoholic Energy Drinks. Cobb Alcohol Taskforce Report & Discussion 11/9/10. What alcoholic energy drinks are Public health & safety concerns Alcohol industry position Government regulatory authority Local action. Let’s Talk About.

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Alcoholic Energy Drinks

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  1. Alcoholic Energy Drinks Cobb Alcohol Taskforce Report & Discussion 11/9/10

  2. What alcoholic energy drinks are • Public health & safety concerns • Alcohol industry position • Government regulatory authority • Local action Let’s Talk About

  3. Canned drinks w/high alcohol content & stimulants (caffeine, guarana &/or other) • Widely popular with teens and youth • Exploding in alcohol market since 2006 • Causing serious public health problems • In the news recently Alcoholic energy drinks are…

  4. http://edition.cnn.com/video/#/video/health/2010/10/26/nr.alcoholic.energy.drink.cnn?hpt=C2http://edition.cnn.com/video/#/video/health/2010/10/26/nr.alcoholic.energy.drink.cnn?hpt=C2 • Find additional resources at this link… http://www.marininstitute.org/site/campaigns/alcoholic-energy-drinks.html Show Media Clip Here

  5. Stimulants mask intoxicating effects of alcohol; leading to increased risk-taking • Risks are particularly acute for youth & inexperienced drinkers • Increases in overdose reports from poison centers across the country • No research on long term effects of combining a stimulant & depressant Health & safety concerns…

  6. No different than mixing alcohol & Red Bull in bars • Nonalcoholic energy drinks $3.2 billion in sales in 2006, fueled expansion of market to include alcohol • Grassroots marketing is critical to energy drink promotions (with & w/o alcohol) • Two largest manufacturers cease production in 2008; 50 new manufacturers pop up Alcohol industry position…

  7. U.S. Tax and Trade Bureau (TTB), regulates alcohol products • Food and Drug Administration (FDA), regulates nonalcoholic energy drinks • Federal Trade Commission (FTC), investigates unfair business practices or misleading advertising claims • Government oversight of risks to public health & safety is currently weak Government authorities…

  8. What do YOU see? • What can/should WE do? • In keeping with taskforce enforcement, policy and education goals... • Examples of what OTHERS are doing… • MLCC ban sales of products in Michigan • PLCB asks beverage distributors to stop carrying products • College presidents ban products on campus • State governors & attorney generals work on bans • Retailers opt to pull products from shelves • Advocates write letters demanding government action Talk Back

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