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Supporting New Business Imperatives Creating a Framework for Interoperable Media Services ( FIMS )

Supporting New Business Imperatives Creating a Framework for Interoperable Media Services ( FIMS ). The Current Media Landscape. Rapidly changing demands from consumers Multiple types of content and delivery platforms Increasingly sophisticated expectations Rate of change is accelerating

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Supporting New Business Imperatives Creating a Framework for Interoperable Media Services ( FIMS )

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  1. Supporting New Business Imperatives Creating a Framework for Interoperable Media Services (FIMS)

  2. The Current Media Landscape • Rapidly changing demands from consumers • Multiple types of content and delivery platforms • Increasingly sophisticated expectations • Rate of change is accelerating • Business model needs to be: • Easily adaptable to sustain growth and increase profitability • Supportive of content creativity and innovation

  3. Content Distribution Requires… • Multiple versions for different • Regulatory environments • Regional and cultural audiences • Distribution mechanisms • Delivery devices • Integrated supply chain processes for • Video and audio formats • Descriptive and technical metadata • Languages, subtitles, captions…and more

  4. Rapid Change Requires Flexibility • Future platform must • Suit an agile business environment, using lower-cost commoditized IT technology where possible • Allow for seamless addition or adaptation of new services • Facilitate a low “cost of entry” into new revenue areas • Be easily scalable • Quickly redeploy assets to the most successful and profitable environments • Ensure efficient use of technical resources • Drive toward modest operational expenditures rather than large capital expenditures

  5. How to Get There:Service Oriented Architecture FIMS: A joint initiative created by the Advanced Media Workflow Association and the European Broadcasting Union • A proven approach in many industry sectors that is now being developed for Media and Entertainment

  6. The FIMS Concept • Media Supply Chain Workflow • Centralize decision-making and business processes • Provide a flexible platform to adapt to new business requirements • Reduce reliance on proprietary solutions • Expose closed systems as services • Allow workflow to dictate infrastructure instead of the other way around • Speak the same language • Leverage a standard interface across media services

  7. FIMS Priorities set by users • FIMS Business Board • Global representation • Scope and duties • Maintain business focus • Identify business needs • Prioritize FIMS work

  8. How can FIMS adoption help? • Prioritizes operations that are mission critical • Allows for flexibility in system architecture design • Allows for tasks to occur in parallel increasing resource utilization • Allows adoption of new workflows to be scaled to suit the business or investment • Services are only called upon when needed and released when not in use

  9. Business Benefits • A media supply chain that is more responsive to consumers’ needs and competitors’ activities • Highly efficient media production becomes more achievable • Supports business continuity by facilitating easier control of resources and contingency planning

  10. Financial Benefits • Improved Return on Investment: • Ability to pilot new channels and services at lower risk / lower costs • Reduce costs of integration of new business and technical systems • Transition from high capital investment to lower operational expenditures • Use off-the-shelf components that can be easily replaced or re-configured

  11. Operational Benefits • Resources and workflows can be modified more quickly • Improved utilization of resources / reduced bottlenecks • Human resources only used where people are really needed • Can capitalize on expanding pool of experienced IT resources

  12. Technology Benefits • Capitalizes on file-based workflows • Removes reliance on proprietary solutions • Makes “best of breed” designs easier to incorporate • Flexibility and scalability incorporated into overall system architecture • Ease in installation of new / modification of existing services • New services can be tested using resources in the cloud

  13. Summary • FIMS is a groundbreaking but very achievable change in infrastructure and media processing • FIMS promises many benefits in business agility and efficiency • FIMS activities will track real world media business needs but… Media industry input on FIMS activities is vital • Learn more about the FIMS Business Board and Technology Board at www.FIMS.tv

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