1 / 11

Doing Business on the ‘Net

The Effects of E-Commerce on Entrepreneurship Chapter 9. Doing Business on the ‘Net. More people accessing the Internet, more often during the day. 44% of Americans get on the Internet daily, as opposed to 36% in 2002. Those that do tend to work 14 hrs per week on it.

maine
Download Presentation

Doing Business on the ‘Net

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. The Effects of E-Commerce on Entrepreneurship Chapter 9 Doing Business on the ‘Net

  2. More people accessing the Internet, more often during the day. • 44% of Americans get on the Internet daily, as opposed to 36% in 2002. • Those that do tend to work 14 hrs per week on it. • Other 50% tend to ignore the Internet • 1/3 of Americans do not have Internet at home and do not plan to get it. • Only 8% of Americans fully use the interactivity and connectivity of the Internet and their cell phones (are “wired”). • Information overload! Changes in Our Society

  3. Expectations of businesses regarding e-commerce • People expect, at the very least, for businesses to have an informational web site • Becoming a measure of quality • Place to pay/buy online • Nearly 10% of the world has shopped online at least once. Changes in Our Society

  4. New sales channel • 72% of companies selling online say it increases sales • International possibilities • Unmanned sales time, 24 hours a day • Information opportunity • New business opportunities Why Get on the Internet?

  5. 70% of small business owners have an online presence • Others say their products aren’t suitable online or they don’t see any benefits to selling online. • Every company should have a plan for integrating the Internet SOMEHOW into its operations. • Creating long-term relationships and long-term success on the Net could take more time than doing the same thing face-to-face. Getting Prepared for Doing Business on the Net

  6. We have a cheesecake store, called Tennessee Cheesecakes. • What are some of the applications that the web could offer us? • What are some of the considerations that we need to keep in mind while developing those applications? Let’s Take a Small Example…

  7. Questions to Ponder • What is it that the Internet is supposed to do for our company? • How much are we going to be able to put into this? • Will our products sell on the web? How? • How will you handle spikes in orders? Visits? • How are you going to host the site? • How are you going to guarantee security of customer information? • How do you plan to market your site? • How will you set up your site? • Who will you get to design your site?

  8. Myths About E - Commerce • What do you know about doing business on the web? • Expensive or inexpensive? • Hard or easy to promote? • Technology or business model advantage? • Customer service and support? • Order fulfillment? • Is the Web over?

  9. Some Suggestions for Success • Focus on serving a market niche. • Develop a community with common interests. • Don’t use people’s information to spam. • Somehow tie into a partner’s community. • Promote, promote, promote! • Get onto the best search engines • Yahoo!, Google, MSN,

  10. Web Analytics • Tools that measure ability to attract customers, generate sales, and get customers to return. • Commerce metrics, segmentation information, content reports, process measurements • Recency, click-through rate, cost per acquisition, conversion rate • Log analysis software How to Track If the Web Is Working

  11. Privacy • How your company uses the data customers give it. • Security • 40% of companies experience hacking • Properly developed firewall and intrusion detection software • Credit card payment acceptance Privacy versus Security

More Related