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brainstorm: why?. generate maximum innovation potential in a short amount of time incorporate different perspectives build excitement gain alignment transfer ideas. brainstorm: demo. brainstorm: demo. (what not to do). brainstorm: how?. brainstorm: best practices.
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brainstorm: why? generate maximum innovation potential in a short amount of time incorporate different perspectives build excitement gain alignment transfer ideas
brainstorm: demo (what not to do)
brainstorm: best practices define the problem clearly and succinctly load and stoke the brainstorm intentionallyinvite stakeholders, diverse perspectives, and creativescapture everythingplan stimulus: warm up, agenda, artifacts, toys, food
brainstorm: demo what to do
brainstorm: stoke first Teach the snail
brainstorm: your turn stoke and brainstorm: generate 50 ideas in 12 minutes. follow the rules
idea selection is a critical step All the creative, wild, bad, OK, and undeveloped ideas from your brainstorm When evaluated with typical “attractive” and “feasible” criteria before direct implementation Yield familiar and incremental results
we will select and develop high potential ideas All the creative, wild, bad, OK, and undeveloped ideas from your brainstorm Selected for potential Can be developed for feasibility
for todayvote using these three selection criteria “most likely to succeed” place two votes on the ideas that you think are most likely to successfully address your “how might we” “most likely to delight” place two votes on the ideas that you think would delight customers (without regard for practical constraints) “most breakthrough if …” place two votes on the most breakthrough ideas (if a fatal flaw or real world constraint were to be ignored)
most likely to succeed most likely to delight most breakthrough if . . . review your ideas vote discuss select which idea(s) to prototype in 5 minutes
