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The Fifth TCU International e-Learning Conference

The Fifth TCU International e-Learning Conference “Overcome the Uncertainty of Technology in Education” August 5-6, 2014, in Bangkok, Thailand. Experts’ Perspective on Education Management in Electronic Media Age for Development of Digital Mass Media Officer. Chantana Papattha

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The Fifth TCU International e-Learning Conference

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  1. The Fifth TCU International e-Learning Conference “Overcome the Uncertainty of Technology in Education” August 5-6, 2014, in Bangkok, Thailand Experts’ Perspective on Education Management in ElectronicMedia Age for Development of Digital Mass Media Officer Chantana Papattha Ph.D. Student Prachyanun Nilsook, Ph.D. Associate Professor Namon Jeerungsuwan, Ph.D. Associate Professor and Director • Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, • King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand.

  2. The Fifth TCU International e-Learning Conference “Overcome the Uncertainty of Technology in Education” August 5-6, 2014, in Bangkok, Thailand SCOPE OF CONTENTS Research Background Research Objectives Research Methodologies Research Results Acknowledgements Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan • Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, • King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand.

  3. The Fifth TCU International e-Learning Conference “Overcome the Uncertainty of Technology in Education” August 5-6, 2014, in Bangkok, Thailand RESEARCH BACKGROUND Quality education management 21stcentury outcome learning framework Graduates’ characteristics of mass communication Mass communication officer in electronic media age Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan • Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, • King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand.

  4. The Fifth TCU International e-Learning Conference “Overcome the Uncertainty of Technology in Education” August 5-6, 2014, in Bangkok, Thailand RESEARCH OBJECTIVES To experts’ perspectiveabout of mass media officers’ characteristic in electronic media age To study experts’ perspective on education management in electronic media age to develop digital mass media officer Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan • Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, • King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand.

  5. The Fifth TCU International e-Learning Conference “Overcome the Uncertainty of Technology in Education” August 5-6, 2014, in Bangkok, Thailand RESEARCH METHODOLOGIES The qualitative research was to in-depth interview form the seven media’s leadership experts: Mass communication organizations Administrator in universities Researchers conducted the data research from in-depth interview Description data presentation Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan • Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, • King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand.

  6. The Fifth TCU International e-Learning Conference “Overcome the Uncertainty of Technology in Education” August 5-6, 2014, in Bangkok, Thailand RESEARCH RESULTS Result of the research study presented the following results by seven experts: Part 1 results: There were ten essential elements of digital mass media officers’ characteristic to manage education in electronic media age Part 2 result: There were there were three factors essential on education management in electronic media age to develop digital mass media officer Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan • Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, • King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand.

  7. The Fifth TCU International e-Learning Conference “Overcome the Uncertainty of Technology in Education” August 5-6, 2014, in Bangkok, Thailand Table 1: Synthesis experts’ perspectiveabout of digital mass media officers’ characteristic in electronic media age RESEARCH RESULTS Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan • Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, • King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand.

  8. The Fifth TCU International e-Learning Conference “Overcome the Uncertainty of Technology in Education” August 5-6, 2014, in Bangkok, Thailand • Table 2: Synthesis experts’ perspectiveabout of education management in electronic media age to develop digital mass media officer RESEARCH RESULTS Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan • Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, • King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand.

  9. The Fifth TCU International e-Learning Conference “Overcome the Uncertainty of Technology in Education” August 5-6, 2014, in Bangkok, Thailand RESEARCH RESULTS Figure 1: Mind map of factors essential for education management in electronic media age to develop digital mass media officer Source: Designed by Chantana Papattha (2014) Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan • Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, • King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand.

  10. The Fifth TCU International e-Learning Conference “Overcome the Uncertainty of Technology in Education” August 5-6, 2014, in Bangkok, Thailand Curriculum RESEARCH RESULTS Figure 2: Elements of curriculum Factor Source: Designed by Chantana Papattha (2014) Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan • Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, • King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand.

  11. The Fifth TCU International e-Learning Conference “Overcome the Uncertainty of Technology in Education” August 5-6, 2014, in Bangkok, Thailand • Fundamental Knowledge • General Course • Main Course Subject • Free Elective Subject RESEARCH RESULTS Figure 3: Fundamental knowledge Source: Designed by Chantana Papattha (2014) Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan • Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, • King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand.

  12. The Fifth TCU International e-Learning Conference “Overcome the Uncertainty of Technology in Education” August 5-6, 2014, in Bangkok, Thailand Professional Knowledge and Skills RESEARCH RESULTS Figure 4: professional knowledge and skills Source: Designed by Chantana Papattha (2014) Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan • Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, • King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand.

  13. The Fifth TCU International e-Learning Conference “Overcome the Uncertainty of Technology in Education” August 5-6, 2014, in Bangkok, Thailand Interdisciplinary Knowledge RESEARCH RESULTS Figure 5: Interdisciplinary knowledge Source: http://www.theberkeleygraduate.com/wp-content/uploads/2014/02/Interdisciplinary-Learning.png Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan • Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, • King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand.

  14. The Fifth TCU International e-Learning Conference “Overcome the Uncertainty of Technology in Education” August 5-6, 2014, in Bangkok, Thailand Learning Management RESEARCH RESULTS Figure 6: Elements of curriculum Factor Source: Designed by Chantana Papattha (2014) Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan • Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, • King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand.

  15. The Fifth TCU International e-Learning Conference “Overcome the Uncertainty of Technology in Education” August 5-6, 2014, in Bangkok, Thailand Cognitive Development RESEARCH RESULTS Figure 7: Interdisciplinary knowledge Source: http://www.theberkeleygraduate.com/wp-content/uploads/2014/02/Interdisciplinary-Learning.png Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan • Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, • King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand.

  16. The Fifth TCU International e-Learning Conference “Overcome the Uncertainty of Technology in Education” August 5-6, 2014, in Bangkok, Thailand Career and Learning Skills RESEARCH RESULTS Figure 8: Interdisciplinary knowledge Source: http://www.theberkeleygraduate.com/wp-content/uploads/2014/02/Interdisciplinary-Learning.png Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan • Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, • King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand.

  17. The Fifth TCU International e-Learning Conference “Overcome the Uncertainty of Technology in Education” August 5-6, 2014, in Bangkok, Thailand Learning Model RESEARCH RESULTS Figure 9: Interdisciplinary knowledge Source: http://www.theberkeleygraduate.com/wp-content/uploads/2014/02/Interdisciplinary-Learning.png Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan • Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, • King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand.

  18. The Fifth TCU International e-Learning Conference “Overcome the Uncertainty of Technology in Education” August 5-6, 2014, in Bangkok, Thailand Learning Environment RESEARCH RESULTS Figure 10: Elements of curriculum Factor Source: Designed by Chantana Papattha (2014) Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan • Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, • King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand.

  19. The Fifth TCU International e-Learning Conference “Overcome the Uncertainty of Technology in Education” August 5-6, 2014, in Bangkok, Thailand Inside classroom RESEARCH RESULTS Figure 11: Inside Classroom Source: www.google.com, http://www.lacollege.edu/content/department-communication-studies-0 Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan • Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, • King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand.

  20. The Fifth TCU International e-Learning Conference “Overcome the Uncertainty of Technology in Education” August 5-6, 2014, in Bangkok, Thailand Outside classroom RESEARCH RESULTS Figure 4: Interdisciplinary knowledge Source: www.google.com, http://www2.furman.edu/academics/communication-studies/Prospective-Students/Pages/default.aspx Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan • Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, • King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand.

  21. The Fifth TCU International e-Learning Conference “Overcome the Uncertainty of Technology in Education” August 5-6, 2014, in Bangkok, Thailand CONCULSIONS (OUTPUT) The result of the research study was a model to conduct the education management consisted of three factors included curriculum, learning management, and learning environment Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan • Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, • King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand.

  22. The Fifth TCU International e-Learning Conference “Overcome the Uncertainty of Technology in Education” August 5-6, 2014, in Bangkok, Thailand CONCULSIONS (OUTCOME) The result of the research study were: to design education management model in electronic media age to develop or approve curriculum for mass communication or communication arts Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan • Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, • King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand.

  23. The Fifth TCU International e-Learning Conference “Overcome the Uncertainty of Technology in Education” August 5-6, 2014, in Bangkok, Thailand ACKNOWLEDGEMENT Rajamangala University of Technology Phra Nakhon (RMUTP),Thailand King Mongkut’s University of Technology North Bangkok (KMUTNB), Thailand Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan • Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, • King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand.

  24. The Fifth TCU International e-Learning Conference “Overcome the Uncertainty of Technology in Education” August 5-6, 2014, in Bangkok, Thailand Seven Experts who are the mass media leadership ACKNOWLEDGEMENT Mr.PaitoonHiranpradit Deputy Director, The Government Public Relations Department Assistant Professor Dr.ThanthakarnDuangratana Dean, Faculty of Communication Arts, Dhurakij Pundit University, President of the Communication Academic Association of Thailand Assistant Professor Dr.KarndeeLeopairote An assistant professor at the Department of Operations Management, Thammasat Business School and an academic advisor of ASEAN Business Mr.BhichaiSirichantanun Managing Diractor, Thaicoon-BrandAge Holding Co.,Ltd. Mr.ThakoonBoonparn General Manager, MatichonPublic Co., Ltd. Mr.SupachaiSuchartsuthatham Head of Public Relations, Matichon Public Co., Ltd. Mr.ChatchaiTawantarong Chief Operating Officer, Triple V Broadcasting Co., Ltd.(ThairatTV) Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan • Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, • King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand.

  25. The Fifth TCU International e-Learning Conference “Overcome the Uncertainty of Technology in Education” August 5-6, 2014, in Bangkok, Thailand Q & A My e-mail: chantana.p@rmutp.ac.th Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan • Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, • King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand.

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