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Media Pack Q4 2013

Media Pack Q4 2013. MORE THAN JUST MUSIC WE ARE LIVERPOOL. No.1 for local content & coverage Award winning News & Campaigns No.1 for Football - Live Everton & Liverpool commentary Reflecting and reporting Liverpool’ s £2 billion regeneration . OUR FAMILY. Transmission Area

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Media Pack Q4 2013

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  1. Media Pack Q4 2013
  2. MORE THAN JUST MUSIC WE ARE LIVERPOOL No.1 for local content & coverage Award winning News & Campaigns No.1 for Football - LiveEverton & Liverpool commentary Reflecting and reporting Liverpool’s £2 billion regeneration
  3. OUR FAMILY Transmission Area Liverpool, Merseyside & North Wales Core audience: 15-44 year olds Mix of adult contemporary music with all the latest news, entertainment, sport and travel for people in Merseyside. Core audience: Female 35+ year olds Playing the best ‘60s, ‘70s & more; news, traffic and travel,and local information Core audience: Male 35+ year olds Sport, news and debate with the greatest hits from the past 4 decades.
  4. Age 15-44 Married / living as married Working full time Buying own home Have children in the household aged 0-15
  5. Age 35+ Married / living as married Social Class C2DE Rent home Some with children 0-15 in the household / some with children left household
  6. Male 35+ Breakfast & Drive : 100% News & Sports Talk Daytime : News & the greatest hits from the last 40 years. Evenings : The greatest hits & Pete Price Phone-in from 10pm
  7. SPORTS COVERAGE Live Commentary from all Everton & Liverpool games 4 Merseyside Legends Ian St John John Aldridge Graeme Sharp Ian Snodin All live on Radio City 96.7 & City Talk 105.9
  8. OUR BREAKFAST SHOW Rossie & Co @ Breakfast are the No.1 Local Breakfast Show Getting the region up, ready and on the way to work & school Weekly reach of 239,000 adults aged 15+ per week
  9. OUR REACH Radio City / Magic 1548 City Talk Population – Adults 15+ Radio City & Magic 1548 = 1,849,000 City Talk = 1,607,000
  10. OUR REACH Source: RAJAR, Radio City TSA, 6 months PE Dec 13.
  11. OUR REACH Weekly Reach 000s Source: RAJAR, Radio City TSA, 6 months PE Dec 13.
  12. RADIO CITY We reach more people than any other local radio station… …Including BBC Radio Merseyside Source: RAJAR, Radio City TSA, 6 Months PE Dec 13. * Does not cover the whole TSA
  13. v LOCAL COMPETITION Weekly Audience (000’s) Age and Gender Breakdown Source: RAJAR, Radio City TSA, 6 Months PE Dec 13. * Does not cover the whole TSA& JICREG, data at 01/05/13
  14. DIGITAL MEDIA January 2014 Visits : 145,154 Visitors : 123,083 Page Impressions : 245,822 Average Time on Site : 1min 14sec VIP Club Database : 38,989 81,257 Likes 58,245 Followers 107,616 Apps downloaded 15,939 Apps downloaded
  15. 25-54 Year Olds 276,000 every week 32% of all in the area 510,000 over 13 weeks
  16. Home Owners 367,000 every week 26% of all in the area 701,000 over 13 weeks
  17. Car Owners 419,000 every week 27% of all in the area 807,000 over 13 weeks
  18. Adults with Kids 0-14 163,000 every week 33% of all in the area 301,000 over 13 weeks
  19. Main Shoppers 382,000 every week 26% of all in the area 728,000 over 13 weeks
  20. 15 - 24 Year Olds 119,000 every week 40% of all in the area 218,000 over 13 weeks
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