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The Bulgarian Helsinki Committee

The Bulgarian Helsinki Committee. And How We Changed Our Communication Strategy. Basic Info. The BHC - the strongest human rights NGO in Bulgaria Founded in 1992 Monitoring human rights; advocacy and campaigning; legal support

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The Bulgarian Helsinki Committee

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  1. The Bulgarian Helsinki Committee And How We Changed Our Communication Strategy

  2. Basic Info • The BHC - the strongest human rights NGO in Bulgaria • Founded in 1992 • Monitoring human rights; advocacy and campaigning; legal support • Focus on ethnic and religious minorities, refugees and migrants, women’s and children’s rights, people with mental disabilities, prisons; freedom from discrimination, freedom from torture, freedom of speech and access to information.

  3. Problems with BHC’s Public Image • Not enough media coverage • Lack of knowledge about the broad scope of activities of the BHC • ‘Fundamentalists’ • Too ‘expert’ language • Not enough visible campaigns

  4. Problems with BHC’s Public Image • Very old and unfunctional website • No approach to the new media • No possibility to ‘join’ the BHC • Till recently - no PR strategy, no PR person • The ‘press release’ method

  5. BHC’s New Communication Strategy • New website: - modern design • integration with social networking sites • blog • a strong multimedia section • more visible campaigns; letter-writing campaigns • join

  6. BHC’s New Communication Strategy • Social Networks: • Facebook account • Twitter account

  7. BHC’s New Communication Strategy • Working with the media: • more information, more often, in the most effective way possible (from a well-written press-release, to a flash-mob) • working with concrete journalists on concrete topics • working with bloggers

  8. BHC’s New Communication Strategy • Linking human rights with art: • Short films • Photo stories, exhibitions • Literature

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