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Talent Branding Community Site

Talent Branding Community Site. Prepared for: Rackspace - HR. Date: 2010. Confidential Material. Table of Contents. Situation Overview Talent Portal Talent Dialogue Appendix. Situation Overview Traditional Recruiting Approach. Situation Overview Future Recruiting Focus. Balance.

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Talent Branding Community Site

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  1. Talent Branding Community Site Prepared for:Rackspace - HR Date:2010 Confidential Material

  2. Table of Contents Situation Overview Talent Portal Talent Dialogue Appendix

  3. Situation Overview Traditional Recruiting Approach

  4. Situation Overview Future Recruiting Focus Balance

  5. Situation Overview Employment Brand

  6. Internal Hiring Demands Candidate Population SEARCHING Technology Talent Portal Support Operations Search Engines Conferences Management Speaking Content Media Bloggers Video

  7. Talent Portal

  8. Talent Portal Goals Ease of Use– Enable a candidate to easily find helpful information about Rackspace. Informative – Helpful, comprehensive and real-time information about the organization. Employment Brand– Balance and expand the outside perspective of the Rackspace Employment Brand.

  9. Talent Portal Sections Develop a one-stop talent portal where potential candidates can gain a comprehensive understanding around Rackspace culture, history and talent.

  10. Talent PortalMock Up

  11. Easy to Navigate!

  12. Blog Section

  13. SitemapEmployment Portal Pages Elements/Content Content/Themes

  14. About Buttons/Banners offering routes to learn about the micro or macro of Rackspace Company Buttons/Banners offering routes to learn about the various aspects of Rackspace (MACRO) Buttons/Banners with Division Logos (MICRO) Track to Divisions Overview Description of Divisions with links to their sites and blogs Hosting Cloud E/A Blog Blog Blog Site Site Site State of Rackspace Financials Video History FAQ Public Info. Lanham Video Mythology Public information on the current financial of Rackspace The history of Rackspace delivered in a fun and interesting way Current Pursuits Company Video Information that we are at liberty to share about the future and FAQ Videos introducing Lanham and giving a company overview (in a fun way!)

  15. People Buttons/Banners offering routes to learn about the micro or macro of talent at Rackspace People Buttons/Banners routing to CV and EofFS (MACRO) Buttons/Banners routes to video sections (MICRO) Hiring Philosophy Video Interviews Core Values Elements of Fanatical Support Executives Internal Talent Taken directly from the CORE values of the organization EofFS listed out and described within content SLT Sales Welcome videos from the various leaders at Rackspace G&A Tech Video interviews with Rackers that work in the various areas of the organization

  16. Culture Culture Blog Internal Talent Events Attractive Aspects of Rackspace Ingredients Big Picture Special Stories Trends Technology TweetUps Special Talent Sales Break Fixes Unique Special stories that highlight what it means to be a Racker – stories that show the spirit of the organization. Diversity G&A Speaking Internal Fun Coverage of internal happenings that would be of interest to someone looking to join the organization. Themes of importance to our readers dealing with their careers, trends and diversity initiatives Ongoing video interviews with internal employees – ideally starting with those already engaged with Social Media Trade Shows Partner Conf. Highlights from almost all events that we get involved with.

  17. Apply - Work @ Rackspace Button/Banner that links to the page giving two tracks Work @ Rackspace Gives people access to search the iFrame for potential openings Description overview of the comprehensive nature of our employment benefits Nitty Gritty Fast Track Details Page Benefits Search & Apply RS University Must be linked to from every page in a “Search Now” option The details around what we offer at Rackspace for the Rackers Locations Hiring Philosophy iFrame search area for candidates to look for openings across the organization Diversity Co. Overview

  18. What does it take to make this work?

  19. Design & Roll-Out Content, Content, Content… Presence, Branding & Marketing Social Media Activity Internal Coordination & Engagement

  20. Design & Roll-Out Website Designed, Content Created, Launch… Editorial Calendar Creation Organize Internal Bloggers Interface With Marketing Agreement Between Locations Static Site Content…

  21. Content, Content, Content… Blog Posts/Articles Video Content Racker Interviews Blogger Training & Assistance Guest Postings Photographs To Capture Culture

  22. Presence, Branding & Marketing Strategic Initiatives Brand Alignment Speaking Engagements Targeted Recruitment Campaigns Conferences: Tech… Talent… Social Media

  23. Social Media Activity Tweeting LinkedIn Q&A Training Tutorials Facebook Groups Consistent Blog Sharing Social Ad Campaigns

  24. Internal Coordination & Engagement Branded Campaigns TRAINING, TRAINING, TRAINING Fun!!! Campaign Geared Towards Referrals Editorial Calendar Execution Ongoing Contributor Recruitment Marketing, Legal, Recruiting, HR…

  25. New Capabilities Measuring Success Expected Results

  26. New Capabilities • Ability to mold recruiting needs quickly! • Less dependency on traditional models • Valid reason to discuss relevant skill sets • Training of staff with current trends/skills • To spread the “Talent Brand” further • To reinforce the true brand of Rackspace

  27. Measuring Success • Acquisition Cost Per Candidate (Decrease) • Hires (# of Hires due to SM Approach) • Applicants (# of Applicants due to SM) • Website Traffic/Metrics (# of visits) • Media Exposure (# of articles) • Page Rank – Alexa Rating (Web Rankings) • Twitter/Facebook Followers • Engagement (Comments, ReTweets) • Elimination of Need (Oth. Int. Emp. Portals)

  28. Expected Results • Alignment of Employment Brand • Reduction in Recruiting Costs • Increased access to Top Talent • Reinforcement of Corporate Branding • Innovator in the Talent Space • Exposure for Rackspace to current and future markets

  29. Behind The Scenes & Preparation • Education from Rackers • Strengths • Organizational Awareness (Shadowing) • Education from Marketing • Education from Executives • Diversity Initiatives Suggestions from YOU!

  30. Editorial Calendar • Monday - Job Seeker Tip • Tuesday - Technology Post (Cloud, E/A) • Wednesday - Racker Profile • Thursday - Fun Post (Career, Tech, Culture) • Friday - Guest Blogger (Internal/External) • Rackspace University • Diversity • Rack Gives Back • Special Tech Team • External Expert Suggestions from YOU!

  31. The Future…

  32. Talent Dialogue

  33. Talent Dialogue Goals To create the largest, most comprehensive and engaging conversationaround the topic of talent that has ever existed. To align the Rackspace Employment Brand with the conversation on “talent” in order to improve and promote the brand. To serve as a resource to the thousands of job seekerswho require guidance and resources for their careers.

  34. Proposed/Reserved Names Create a site that is easy to brand, easy to remember and different from what can currently be found within the social media landscape.

  35. Talent Dialogue Site Sections To lead the way in the space of talent by spurring the conversation forward and exploring the topic in all it’s many facets.

  36. SitemapRepublic of Talent Pages Elements/Content

  37. Republic of Talent Republic of Talent Blog Resources Video Written Social Media Tools Career Transition Career Development Twitter Related blog posts Related blog posts Facebook Downloads Downloads LinkedIn Relevant Video Relevant Video Other Tools

  38. Provide the resources and assistance all in one spot at no cost to our community. Advice from experts, tools for learning, detailed guides that apply to their careers.

  39. ExampleTalent Dialogue Site

  40. RofT Republic of Talent Powered by… Leading The Way September 25th, 2009 by The Red Recruiter It was never a question of if – it was a question of when. Sooner or later, we would have to discover a situation that completely astonished our preconceived notions of the use of talent. Last year, while visiting XYZ Company in Bangladesh, we were quite surprised to find out that some of the most coveted employees spend an additional 8 years receiving their education before joining the workforce. The immediate question that comes to mind is whether or not those additional years help these employees achieve their long-term goals. What we found surprised us! Many of these individuals couldn’t be happier. Despite my skeptic stance on these topics, I wasn’t left feeling that I was simply being fed some happy-go-lucky story about workplace contentment. It was sincere, it was real… and the reasons behind it may surprise you! Read More… Recent Posts Leading The Way Companies Vs. You Strength in Numbers Running the Rules Strength Engagement Blogroll Rackspace Blog The Red Recruiter Rackspace Cloud Categories What is Talent? Companies with Talent Random Acts of Talent Self-Improvement Embracing Talent The Road Less Traveled Guest Bloggers Talent News VIDEO

  41. Appendix

  42. Three Sections Overall

  43. Three Sections “The Red Recruiter” Transition

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