5 Effective Customer Service Tactics for Modern Businesses

1. 5 Effective Customer Service Tactics for Modern Businesses

2. “One customer well taken care of could be more valuable than $10,000 worth of advertising.” - Jim Rohn

3. Keeping customers happy is one of the biggest secrets of achieving business success. If you provide your customers with a satisfying experience, you can turn one-off purchasers to raving, loyal buyers.

4. 70% of buying experiences are based on how customers feel they are being treated. (Source: www.mckinsey.com)

5. “Although your customers won’t love you if you give bad service, your competitors will.” - Kate Zabriskie

6. Thus, ensuring that your business delivers solid customer service is highly important. Here are 5 effective ways to take your company’scustomer service performance to the next level:

7. 1. Have a well-organized business website.

8. More than a marketing tool, your website can function as one of the most basic sources of information for your customers. Most customers turn to the internet to find answers to questions. In most cases, they will search your website for helpful info before contacting you.

9. Having a clean, user-friendly site is always a good idea. Make sure that your FAQ section is filled with relevant information.

10. 2. Be active in social network.

11. Everyone’s a social media user nowadays. As a business owner, you need to be where the action is. It is always a disadvantage for your business if you do not have official accounts on Facebook, Twitter, Instagram, and others.

12. Besides, social media is a good tool for quick communications. Your customers will likely contact you online if they want to get fast replies – and you should take the time to respond as soon as you can.

13. Also, keep in mind that social network conversations are mostly public so be sure to practice online courtesy. Be respectful in responding, even to the most irate of customers. Your other clients (along with potential new ones) are paying attention all the time.

14. “Social media is not just an activity; it is an investment of valuable time and resources.” - Sean Gardner

15. “If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” - Jeff Bezos

16. 3. Train your customer support staff.

17. The importance of training your team about basic customer service skills should never be neglected.

18. “Without great employees, you can never have a great customer service.” - Richard F. Gerson

19. “Customer service represents the heart of a brand in the hearts of its customers.” - Kate Nasser

20. 4. Get a 1300 or 1800 number.

21. A 1300 or 1800 number can be a better idea than a traditional phone line. Whether you own a small or large business, these modern business numbers can give your company a professional image and enhance its reputation.

22. 1300 numbers are particularly good because your callers will only have to pay local rates even if they’re calling from another state. 1800 numbers, on the other hand, mean you will be shouldering the costs of the call.

23. Both tools can be very useful in making your business more accessible to your target market.

24. 5. Use call tracking.

25. Finally, utilizing a call tracking system can bring multiple benefits.

26. Aside from giving you in-depth analysis of the calls you receive, call tracking technology can be used to monitor the performance of your customer support team. Improving your customer service system by training your staff will be so much easier.

27. If you implement these 5 simple pointers, you’ll have higher chances of gaining loyal customers.

28. Remember… “Customers who don’t get support become someone else’s customers.” - Brigade Ad

29. This presentation is brought to you by www.calldynamics.com.au.