1 / 23

Laura Slade, Consultant

Laura Slade, Consultant . Portfolio November 2011. Approach. Contents. Services. Skills. Clients. Credentials. In a hurry? Choose a button to advance to a section. Contact. My communication best practice approach. Would you like to work with a consultant who?

marlis
Download Presentation

Laura Slade, Consultant

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Laura Slade, Consultant Portfolio November 2011

  2. Approach Contents Services Skills Clients Credentials In a hurry? Choose a button to advance to a section Contact

  3. My communication best practice approach • Would you like to work with a consultant who? • Aligns communications to your business objectives & goals • Follows through from the strategy to delivery & evaluation • Considers your audience, environment & culture • Then chooses how & what to communicate • Writes clear, concise & easy to understand copy • Creates brand compliant & accessible materials • Carefully plans & diligently delivers all communications • Adopts new technologies to improve communications • Shares their best practice with you • Leaves you with sustainable skills & tools Approach Services Skills Clients Credentials Contact

  4. Approach Services Skills Clients Credentials Contact

  5. Services at a glance

  6. Marketing services Branding • Writing the creative brief • Selecting & managing agencies • Consistent application of new brand to external & internal materials • Creation of brand guidelines Product or brand launch • Cascade communications – non disclosures, employees, resellers & customers • Online, direct mail & live launch Relationship marketing • Mobilisation of sales through a reseller network using • Timely product announcements • Incentive campaigns • Magazines & events Audiences • Corporate customers • Consultancies • Reseller network Channels • Catalogues • Websites • Exhibitions • Direct Mail • Emails/ E-newsletters • Briefings Related skills • Objective & metric setting • Agency & budget management • Writing briefs • Copywriting • Event Management

  7. Communication services Campaigns including • Organisational change • TUPE transfer • Company restructure • Consultation processes • Operational change • New brand or product • New systems or processes • Policy changes • Pay reviews Audiences such as • Board level • Senior managers • Line managers • All employees • IT employees Channels used • Intranet/SharePoint sites • Emails/ E-newsletters • Conference calls • Live Meetings • Workshops • Conferences • Road shows • Screencasts Related skills • Objective & metric setting • Stakeholder management • Event Management • Copywriting • Template Design

  8. Documentation services Services • MS Word, PowerPoint & Adobe PDF documents • MS SharePoint or other CMS pages • Creation of templates using brand guidelines • Improvement of existing templates to make more usable or accessible • Population of templates • Roll out of templates in collaboration with IT • Production of training materials – screencasts, Live Meetings & manuals • Creation of interactive PDFs for publication Related skills & experience • Microsoft Word • Themes & building blocks • Styles & formatting • Form design • TOCs & field code editing • Table layouts • Microsoft PowerPoint • Use of multiple slide masters • Reduction of copy • Appropriate animation & transitions • Adobe Photoshop • Edit images to correct size, resolution & format • Adobe PDFs • Conversion to PDFs using appropriate settings for bookmarks • Editing file properties for optimum opening view • Linking files using navigation tags

  9. Approach Services Skills Clients Credentials Contact Skills, Accreditations and Experience

  10. Technical accreditations & skills Communication Consultant BP “ She has a very deep Microsoft Office skill-set & is a very fast learner - she picked-up SharePoint within weeks in her BP role.” Managing Director JHMA Ltd “Laura has an Expert knowledge of MS Word & a wide command & understanding of design & communication principles & practice” IT Service Delivery Manager, Sainsbury's “what she doesn't know about Microsoft Office isn't worth knowing.” Microsoft Office Expert • MS Word 2003, 2010 Microsoft Office Specialist • MS Word 2007 • MS PowerPoint 2003, 2007, 2010 • MS Outlook 2003, 2007, 2010 Adobe Certified Associate • Adobe Dreamweaver CS4 Other software skills • MS SharePoint 2003 • Adobe Photoshop 4 • Adobe Acrobat X • Adobe Captivate 4 • Adobe InDesign CS4

  11. Related documentation skills Adobe Photoshop • Edit images to correct size, resolution & format Microsoft Word • Themes, styles & formatting • TOCs & field code editing • Table layouts Adobe Acrobat • Conversion to PDFs using appropriate settings for bookmarks • Editing file properties for optimum opening view • Linking files using navigation tags Microsoft PowerPoint • Use of themes • Use of multiple slide masters • Consistent layout • Image sourcing & use • Reduction of copy • Appropriate animation & transitions

  12. Marketing & communication experience Marketing & Management • Chartered Marketer since 2002 • Member of the Chartered Institute of Marketing • Product management – 11 years • Event management – 8 years • Agency management – 20 years • Budget Management – 6 years • Line management – 2 teams • Copywriting – 20 years • Public Relations - 2 years Languages • English native speaker • Spanish currently at A level standard Accessibility & Usability • Knowledge of the DDA • User of the RNIB See it Right guidelines • Experience testing materials with vision impaired audiences • Understand of & empathy with accessibility issues

  13. Approach Services Skills Clients & projects Credentials Contact

  14. Summary

  15. Document Designer: JHMA Ltd 2009-10 Managing Director JHMA Ltd “Laura has an Expert knowledge of MS Word & a wide command & understanding of design & communication principles & practice. Her input to the project surpassed our expectations & we hope to use her skills in future work.” Multidisciplinary technical report to specific legal scientific audience • Delivered a printed (nine volume) & electronic (interactive DVD) report to a rigid deadline • Developed & applied complex MS Word branded templates utilising field codes & switches • Designed & supplied to printers artwork for all folders, covers, dividers & packaging • Created using Acrobat the interactive DVD version as a series of hyperlinked & bookmarked PDF documents • Worked as part of a European exploration & production team in Madrid

  16. BP Internal Communications Specialist 2007-2008 Internal Communications Manager BP 2007 “Laura's high quality work, focus on delivery, creative approach & willingness to do what it takes is refreshing & much appreciated. She brings a lot of fun with her, which makes getting the job done much easier, & is a great team player.” Member of the DCT channel communications team - three main roles General channel communications • Delivery of messages to the whole of DCT , 4000 staff & contractors using these channels • SharePoint site • Live meetings (audio & web) • HTML emails • Town hall meetings • Plasma displays • Screencasts Specific campaigns for internal clients • IT Policy SharePoint site • Gift & Entertainment register • HR SharePoint site Project management of the re-branding from DCT to IT&S

  17. Project Communications Lead Sainsbury’s 2005-6 Senior Consultant, Project One Consulting “I've worked along Laura on a major change programme. Under intense pressure, she shaped a communications programme for this major enterprise including both internal & external communication strategies. It was outstandingly successful & she was a key part of the change team.” TUPE in source of 500 employees from Accenture to Sainsbury’s IT Division • Business critical project, immovable deadline • Aim to ensure the insource did not affect Sainsbury’s shareholders, customers or employees. Audiences included • Transferring colleagues • Department into which the colleagues transferred • IT Stakeholders across business • All colleagues at the Store Support Centre • Press & Investors Channels included • Auditorium presentations & video cascades • Weekly email newsletter, communicating the outcome of the TUPE consultation meetings • Notice boards & desk drops • Press releases • Company magazine • HR letters regarding contracts & Ts&Cs • Welcome campaign including production of a bespoke welcome pack

  18. Consultant: BST Mental Health NHS Trust 2004-5 Dr Bhutani, Consultant Clinical Psychologist, Bolton Salford & Trafford Mental Health NHS Trust “I have wanted to get these materials updated for some time but was daunted by the scope of the task. Ms Slade’s extremely professional & efficient work has made this happen & helped in the dissemination across the NHS of the innovative work this training package represents”. Case study available Application of marketing principles to improve a series of innovative mental health training materials • Consolidated the materials to facilitate content management & updating • Structured, updated & branded all delegate materials • Improved the design & organisation of the materials to optimise delegate engagement • Ensured all materials reflect & re-enforce the NHS brand • Developed into new format training toolkits for administrators & trainers • Resulted in measurable increases in both delegate satisfaction & trainer efficiency

  19. Approach Services Skills Clients CREDENTIALS Contact LS Marketing and Laura Slade

  20. LS Marketing Ltd • Laura Slade operates through LS Marketing • Established May 2003 • Registered in England & Wales number 4757259 • Director: Laura Slade • Registered office: 6 Sylvan Gardens Surbiton KT6 6PP • VAT registration number: 814 7457 19 • Business bank account held with NatWest in Surbiton • Registered for Data Protection IT equipment • Main laptop MS Office 2010 Adobe Creative Suite CS4 • Backup laptop MS Office 2003 Adobe Creative Suite CS • Daily external automatic backup • Colour laser printer & scanner

  21. Laura Slade Personal profile Interests • Travelling – Ecuador, Transylvania • Cake baking • Learning Spanish • Read & collect classic crime novels Charities • Conservation volunteer - BTCV • Crisis at Christmas volunteer • Celia Cross volunteer dog walker Professional profile • Committed, tenacious & self-motivated • Passionate advocate for your message, brand or product. • Communications experience spans print, live & electronic media, • Managed staff, agencies & significant A&P budgets. • Naturally organised & collaborative, • Work well with all levels within an organisation • Excellent at liaising between technical & non-technical teams. • Successful IT product marketing background • Strong IT skills enable me to adopt new technologies fast

  22. Engagement & Rates Engagement options • Letter of engagement • Purchase order • Signed Contract • People per hour deposit • Minimum booking 4 hours Payment Terms • 50% deposit, 50% on completion for small projects • Week or month end invoices for on-going projects • 30 day terms

  23. Approach Services Skills Clients Credentials CONTACT

More Related