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PERKS Pizza Palooza January 23-27, 2011

PERKS Pizza Palooza January 23-27, 2011. Overview of Campaign. 1 week campaign to highlight specialty category with chance of winning. Local Markets source pizza deals. Each deal is featured once per day and moved to mall deal for remainder of the week. Promotional/Creative Support

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PERKS Pizza Palooza January 23-27, 2011

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  1. PERKS Pizza PaloozaJanuary 23-27, 2011

  2. Overview of Campaign • 1 week campaign to highlight specialty category with chance of winning. • Local Markets source pizza deals. • Each deal is featured once per day and moved to mall deal for remainder of the week. • Promotional/Creative Support • Corporate has designed PERKS background splash images to go along with theme. • Banner inclusion in all PERKS featured emails • Specialty “last chance” email send on Friday to re-highlight all deals • Station site ads, flippers, PERKS site ads all produced by corporate and available to local markets • :30 copy and :15 live read copy produced by corporate and available to all market • Local Text-Club contest for Pizza For A Year • Using PERKS text code at each local market, members can enter to win Pizza For A Year from our participating Pizza Palooza sponsors • Each merchant would be required to issue 6 pizza certificates for free pizza. That would be one per week for a year with a few left over for talent sampling. • Winner is drawn locally, contest is executed locally. • Participating Market Criteria • Opt-In Window: January 3 – January 13. Email market participation request to perkssupporntercom.com

  3. Digital Prep • Banner/Display • PERKS Homepage ad above “View All Deals” section • Various ads for station websites • Flipper for station sites – with promotion included • Digital elements sent to participating markets for custom-creating of additional art • Local market coordinates ad insertion and traffic through corporate digital traffic system • Email • HTML template will be provided to local markets with easy insertion instructions for loading market-specific deals. • Market will return completed HTML by 1/23/12 for manual schedule and send by corporate.

  4. Digital Assets Specific ads designed for the top of each featured email of the week. A dedicated email template will be provided for you to edit and insert your local deal information Themed ads will be created for you to traffic on your PERKS site and your station sites. Site Takeover with custom-designed, themed background for your PERKS page during the week

  5. Promoting the Campaign • On-Air • Recorded Announcements • 8 per station per day on the featured day • Inclusion in 2 per day per station during the theme week • Copy points will be provided to use at market discretion • Live Announcements • 2 per day per station on featured day • Internet Radio • 5 per station per day • Social Media • Daily Facebook and Twitter posts promoting the deal and associated contest. • Managed by local administrator • Text sends to PERKS database at start of contest campaign with reminders scheduled Wednesday & Friday. • Final posting of contest winner through all social media • Numbers are suggestions per theme / market. May be modified to fit your local requirements.

  6. Case Studies • Sal’s Pizza • Download Case Study HERE • Maggiano’s Little Italy • Download Case Study HERE • Italian Pie • See Deal on-site HERE • Uno Chicago Grill • See Deal on-site HERE

  7. Market Next Steps • Local Market Responsibilities • Book great deals centered on pizza-centric places • Email market opt-in between 1/3 - 1/13, 2012 perkssupport@entercom.com • Modify HTML for specialty email send and return to corporate by 01/23/12 • Schedule digital traffic by 01/16/12 • Schedule additional on-air traffic by 01/20/12 • Set up texting campaigns & local contest • Text contests requirements may differ from normal contests. Instructions for text contests are included in calendar event or see your local promotions department for specific details.

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