Chapter 13: If It’s Not Happening, It’s Because You’re Not Doing It

1. Chapter 13:If It’s Not Happening, It’s Because You’re Not Doing It By: Jacob Singley, Jason Stratton, Alex Whitworth

2. “These People“ • Generation’s social activists and social entrepreneurs, who have been super empowered by the flat world. • Smallest activist becoming global activist

3. NGO Environmental Defense • TXU Corp. - Plans to build 11 new CO2 belching power plants. • NGO plea and Response • NGO’s new power and bargaining chip - Sale of TXU • The new deal - 11 to 3, 400 million into energy efficient programs, doubling purchase of wind power.

4. The transformation • “Local debate over generating electricity turned into National debate over capping and reducing carbon emissions.” • Formula - Truth + Passion + the Internet = irresistible tide for change • Old Paradigm vs. the New Paradigm - vast internet outcry

5. The global platform • Internet allows for local or global platform - Eventually and audience will be found or they will find you. • Activist-entrepreneur - made up of business school grad with the soul of Peace Corp Volunteers, or political activist with web based skills. • Easier and Cheaper than ever to raise money or raise an army.

6. Muhammad Yunus • Grameen Bank - 1976 - The Idea that eventually won him the Nobel Peace Prize in 2006. • “Whatever banks did, he did the opposite.” • Part time beggars to full time salespeople • Small business - to big business - Benefits in developing countries. • 92 million clients with 73% in dire poverty.

7. Endeavor • “Mentor Capitalist” Linda Rottenberg and Peter Kellner • “These types of middle-class startups create the most jobs and the greatest Innovation.” • 96% supported entrepreneurs still operating. • 1. On average per company 214 jobs at 10 times the minimum wage plus benefits.

8. Digital Divide Data • Jeremy Hockerstein started a data entry company in Cambodia to help generate income generating opportunities for the residents. • Tried to create “socially responsible outsourcing”. Not just saving money to invest somewhere else, but creating better lives for some of the poor citizens of the world. • Some of the employees broke off and started their own company in Cambodia designing standardized formats for surveys.

9. Digital Divide Cont. • Collaborated with an Iranian data entry firm on an English-Arabic dictionary. • Hockerstein never met the Iranian. The deal was done over Yahoo! Instant messenger and e-mail, and the money was wired through Cambodia. • Hockerstein’s advice to college grads: “Don’t wait for the recruiter from HR to come on campus to interview you. Get together the money for a plane ticket yourself.” p. 501.

10. The Flat Classroom Project • Julie Lindsay, who teaches in Bangladesh, and Vicki Davis, who teaches in Georgia, decided to let their students experience the flat world first-hand. • They created the Flat Classroom Project, where a student from one school was paired with a student from the other school to create a wiki page on one of the ten flatteners. • Students were able to plan their project as if they were face-to-face. • Greatest result was the relational bridges.

11. Discussion Question: • Should all schools encourage projects like the Flat Classroom?

12. Democracy in the Flat World • Two different views of politics • The old, industrial approach (elect someone to fix our problems) • The new model (political leaders act as a connection hub) • “One elected official [alone] cannot sole the problems of eight million people, but eight million people networked together can solve one city’s problems.” p. 505 • In the past, the party that adopts the latest technologies will dominate politics. • This is also true for the new model of politics. • Personal democracy, where everyone can fully participate in decisions, is coming.

13. Conservation International and McDonalds • CI is one of the biggest environmental NGOs in the world who focuses on biodiversity. • CI and McDonalds worked out a partnership to use McDonald’s global supply chain • This brought the giant supply chain of food to produce monetary value and environmental value • Had to work to around difficulties of decision makers being united only by market.

14. Turning Attention to Wal-Mart • After work was done with McDonalds, CI turned its attention to Wal-Mart, the world’s largest retailer • Working with Wal-Mart has a huge trickle down effect to suppliers everywhere • Similar agreements took place between HP, Dell, and IBM • Three computer giants combined to promote a unified code of socially responsible manufacturing practices • Goal is to use “supply chains to create values –not just value”

15. Back to School, Back to School • Rob Watson was one of the most respected environmentalists, but decided to return to business school and start a company • Learned/reaffirmed 3 things while getting his MBA • Doing business well is very, very hard • Few people do business well • The conceptual frameworks and tools underlying the conduct of today’s business are hopelessly outdated

16. Discussion • Given the example of Rob Watson, do you believe that getting a masters or higher is becoming the new expected college degree? Would you be willing to go back to school ten years from now?