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An Idea. “In order to create wealth, you must be the first with an idea . Then, you must be first to tell the world about that idea ” Warren Buffett “…probably the most effective form of marketing ever invented.” The New York Times. Ideas that have Changed the World.
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An Idea “In order to create wealth, you must be the first with an idea. Then, you must be first to tell the world about that idea” Warren Buffett “…probably the most effective form of marketing ever invented.” The New York Times
AdzZoo…The Next Big Idea While the Internet has changed the world forever. However, one large market segment has been left behind. The Local Business Owner 4
The Local Business Dilemma For many decades the phone book was the main connection between local businesses and local customers. It allowed them “to get in the game” with the bigger national companies. But where do people go today to look for products and services… The Internet! 5
A Web Presence! Be Where The Traffic Is!
Where is Web Traffic? Popular Websites
Where is Web Traffic? In 2006, there were 2.7 billion searches done per month. In 2009, there were 61 billion searches done per month. Premium Pages of Search Engines
The New York Times “…search advertising is probably the most effective form of marketing ever invented.” “No other form of online advertising – or offline advertising, for that matter – has come close to matching the effectiveness of search ads”
Where is Web Traffic? Social Networks 120 million active US Facebook users Average user spends 55 minutes per day on Facebook 1 in 4 US Internet page views occurred at one of the top social networking sites in December 2009
Where is Web Traffic? Search Maps & Popular Directories
Where is Web Traffic? Smart Phones & GPS Devices
Optional to Necessity Cars Electricity TV Cell Phones Computers Internet Web Presence
Necessity to Optional • Newspapers • Bankrupt/Closing • TV • DVR/TiVo • Telemarketing • Do Not Call List • Direct Mail • Trash Can • Print Ads • High Cost • E-Mail • Spam Software Declining Markets 15
Reallocate Current Dollars Most businesses are already spending money to advertise their business, usually in ways that are not as effective as they used to be. AdzZoo simply carves out some of these dollars to help create their complete Geo-Targeted Web Campaign. Phone Directory Newspapers TV Telemarketing Direct Mail Print Ads E-Mail 16
The AdzZoo Solution AdzZoo’s Cutting-Edge Solution Starts with Geo-Targeted Technology To Deliver a Web Presence Campaign
Geo-Targeting Geo-Targeting Technology allow business owners to focus their dollars to a specific geographical market. No more wasting money on advertising that reaches outside the local business owners market. Pin point the computers and mobile devices within a radius as little as 5 miles to 150 miles.
Optimized Webpage Relevant Information is King! Relevant information in the correct format coordinated with researched keywords and managed by Google Certified Analysts is essential to the success of any web presence campaign. That starts with an AdzZoo Webpage design and managed by advertising and internet experts.
Search Engine Results • Be Seen on the Premium Pages Over 80% of people that search never go past the first page of the search results. Sponsored links and Organic results managed by experts. ”We are acknowledging that AdWords is really complex for small-business owners” John Hanke, a vice president of product management for Google. New York Times article: 2/13/10
Search Engine Maps Google Bing Yahoo
Social Networking Demography targeted marketing to specific people, markets, and interest. 100 million active users access Facebook through their mobile devices 35 million users update their FB status each day
Smart Phone & GPS Devices Local business information pushed out to mobile devices
Campaign monitoring & optimization for maximum online exposure. Analytics of Entire campaign and its effectiveness Monthly reporting on: Total Impression Total Clicks Average Position Driving Directions And More
