1 / 6

Communicating Science: Writing for Technical and Lay Audiences

Communicating Science: Writing for Technical and Lay Audiences. Chairpersons: Julie Kimbell, CIIT at The Hamner Institutes for Health Sciences Claude McGowan, Johnson & Johnson March 27, 2007. Introduction. Toxicology research results can have high impact Scientists Regulators

masato
Download Presentation

Communicating Science: Writing for Technical and Lay Audiences

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Communicating Science:Writing for Technical and Lay Audiences Chairpersons: Julie Kimbell, CIIT at The Hamner Institutes for Health Sciences Claude McGowan, Johnson & Johnson March 27, 2007

  2. Introduction • Toxicology research results can have high impact • Scientists • Regulators • General public • Written communication is critical • Papers, grant proposals, reviews, press releases, web sites, prospectus blurbs, package inserts… • Keys to success for written communication include: • Writing style • Publication • Clarity, no matter what audience is targeted • Audiences issues… • For journalists and lay audiences: Jargon • For scientists: Misunderstanding or misinterpretation

  3. Local Newspaper Headline “Researchers seek cancer answers up rodent's nose” “Formaldehyde trail through nose could yield breakthrough in institute's war on cancer ”

  4. Session Participants • Claude McGowan, Co-chair • Michael Alley (Penn State Univ.), author • Essentials of Style in Scientific Writing • Jim Kehrer (Washington State Univ.), editor • The Ins and Outs of Publishing and Reviewing Manuscripts • Helen Chickering (NBC News Channel), medical reporter • Communicating Science to the Public • Cyndy Yu-Robinson (U.S. EPA), public affairs specialist • Challenges in Communicating Science from the EPA • Discussion moderator

  5. Session Structure • Introduction 5 mins (1:30-1:35) • Michael Alley 25 mins (1:35-2:00) • Jim Kehrer 25 mins (2:00-2:25) • BREAK 10 mins (2:25-2:35) • Helen Chickering 25 mins (2:35-3:00) • Cyndy Yu-Robinson 15 mins (3:00-3:15) • Discussion intro 5 mins (3:15-3:20) • Discussion 55 mins (3:20-4:15) Please hold questions for each speaker until the Discussion period, if possible!

  6. Discussion • How do we translate scientific jargon so non-professionals can appreciate results? • Why should non-professionals should care about the latest advances in toxicology? • How can toxicologists clarify messages for the larger public?

More Related