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Have a Passion for Pets? Love Business?

Have a Passion for Pets? Love Business?. 1. About the Pet Market. MARKET SNAPSHOT $45 billion dollar+ U.S. marketplace Sector is growing at 5-10% year-over-year Approximately 71 million U.S. households own a pet (63% own multiple pets)

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Have a Passion for Pets? Love Business?

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  1. Have a Passion for Pets?Love Business? 1

  2. About the Pet Market MARKET SNAPSHOT $45 billion dollar+ U.S. marketplace Sector is growing at 5-10% year-over-year Approximately 71 million U.S. households own a pet (63% own multiple pets) The demographic profile for pet ownership is dramatically expanding The psychographics revolving around pets has changed, meaning more demand for pet services 2

  3. About the Pet Market Nearly two-thirds of U.S. households own a pet, which equates to 71.45 million homes Pet ownership (U.S.) increased 2-3 million households per year over the last decade Market spend is still increasing: From 1998 to 2008, Pet Market spend nearly doubled ($23B to $43B) 2009 spend: $45.4 billion; est. spend > +$50B by 2011 DEMAND is increasing. Market continues to grow in size (consumers) and in dollars (total spend) 2009-10 National Pet Owners Survey, APPA 3

  4. Background G’day! Pet Careis built on a 20-year heritage in the companion pet industry, founded and operated by the same award-winning team that built Bark Busters USA, the world’s largest dog training company. America’s #1 Pet Services Franchise - Entrepreneur Awarded “Best of the Best” in training by the International SPCA (Humane Society) Consistently in Franchise Business Review’s elite Fran50 and as AllBusiness AllStar (Dun and Bradstreet) 4

  5. Unique Market Positioning G’day! Pet Care stands alone as the only nationwide pet-care provider to offer specialized services in all three of these categories: Pet care services Premium pet food delivered to the home Home care services (including pet waste clean-up) 5

  6. Business Overview Pet Care Services: G’day! Pet Care offers professional pet sitting, dog walking, and pet care services in your home by certified G’day Pet Care Pros on a schedule that meets your needs. Premium Pet Food - Free Delivery: G’day! Pet Care delivers premium pet food directly to your door free of charge at or below the price you’d pay at your local pet retailer. Home Services: G’day! Pet Care will gladly provide additional home-care services during our visits. And even if you don’t have pets, we can help keep your home safe while you’re away. 6

  7. Pet Care Professionals Clients trust us All employees are trained and certified to meet our high standards of pet and home care services All employees are triple-screened, bonded, and insured 7

  8. Multiple Revenue Streams Dog Walking Overnight Care Pet Visits Puppy Visits Hotel Pet Visits Pet Photography Premium Pet Food Pet-Waste Cleanup Pet Transportation & Supply Pick-Up Private Boarding Special-Needs Care PLUS optional pet product inventory items Pet Care Services Include: 8

  9. Multiple Revenue Streams Seven dog food and three cat food kibble recipes formulated for optimal animal nutrition All ingredients from the USA except the lamb(from New Zealand) An Ultra-Premium Pet Food Line from Nature’s Variety Premium Pet Food - Free Delivery: NO wheat NO corn NO soy NO animal by-products NO artificial flavors or preservatives ALWAYS Free Delivery 9

  10. Business Lifestyle Executive Model Owner is the investor who keeps current lifestyle, has a Business Manager from the start Part-time Model Owner keeps current job and scales business from self effort into adding a Business Manager Owner-as-Operator Model Owner works daily in the business and serves as Business Manager NOTE: All Models require adding at least part time employees to maximize revenues 10

  11. Ideal Candidate G’day! Pet Care is an ideal business opportunity for candidates who: Want to build a business in the recession-resistant, growing multi-billion dollar pet industry ($52 billion projected for 2011) Want a scalable, home-based and community-oriented business (minimum 10 x 15ft warehouse space needed) Want strong and diversified revenue streams from a recurring customer base Have a passion for pets and a love for business Have self-confidence, good people management and communications skills 11

  12. Top 5 Reasons Booming pet industry Extremely scalable model with recurring business Potential for strong net revenues Exceptional ongoing support and marketing strategies HO experience: Rich 20+ year heritage in the pet industry 12

  13. Testimonials FO Seattle South: “There is a high demand for our pet care services; that area of the business is practically growing itself as clients trust the expertise they know we provide with our Pet Care Pros.” Client: “...I don't know what I would have done without G’day! The daily reports were so helpful and informative and the care was above and beyond what I expected. I would highly recommend them to anyone…” Client: “Our dog and cat were ‘babysat’ for one week. They were both in great shape when we got home. A much less stressful experience for them than going to kennels... G'day! could not have been more helpful.” 13

  14. Testimonials FO Frisco, TX: “We found that the foods have been very well received due to the superior quality of the products and customers love the free delivery. There is a great synergy in cross marketing our foods and services that has helped our business grow very quickly.” Client: “Since I started my 11 yr old Vizsla, Rusty, on Healthy Plus her vitality has been renewed! She's playing and interacting more with our 4 yr old Brownie. Now that I see how well both Rusty and Brownie are doing on the G'day Pet Food, I am interested in signing up for the 'Fill A Bowl' program... Thank you!” 14

  15. G’day! Investment Franchise Fee: $12,500 for initial territory Start-up Expenses: $11,350 minimum Minimum Total Initial Investment: $23,850 (single) Reduced Franchise Fee (12K) for additional territories and @3K operating capital per new territory to market Veteran’s Benefit: $2,000 off initial territory Net Worth Qualifier: $50,000 - $65,000, depending upon liquidity and # territories purchased 15

  16. Royalties 4% Franchise Royalty Fee 1.5% Marketing Fund Fee Minimum Royalties commence 60 days after start of operations. Very low minimums: first year minimum royalties = $500 total 16

  17. G’day! Advantages Home-based, affordable business with scalability 1 or 2 owners, fits the Executive Model, and home-based with small warehouse space (10ft X 15 ft initial) for food storage Have as many or as few employees as you wish, PLUS add partners or business managers as the business grows Multiple revenue streams with products and services in high-demand, recurring customer base Exceptional training & on-going services in marketing and business support from a team with 20+ years experience in the pet industry Web-based business platform to manage operations Exclusive territories with detailed demographic information Powerful start-up programs to build-up your business 17

  18. G’day! Support Comprehensive Training and Support,including 3-week initial training (one week spent at home office), continuing education, and ongoing business and marketing support National Web Presence, with ongoing optimization strategies and localized pages for all G’day! operators Corporate creative services and marketing collateral materials management eCampaigns and associated templates for additional local marketing efforts Corporate public relations focused on company milestones and system achievements as well as partnerships that build brand and drive awareness Local Guerilla Tactics and Tools (WOW Programs), turnkey, low-cost local business-building programs 18

  19. Review Process Review to decision time can be accomplished easily in 4 weeks Franchise Disclosure Document review Territory design, marketing programs, training programs, ongoing operations support Products and services pricing info; worksheet Validations with Franchise Owners Walkabout Day (Discovery Day) at our home office if desired Training takes three weeks, 5 days spent in Colorado, then you are ready to begin operations 19

  20. Sample Collateral 20

  21. Have a Passion for Pets?Love Business? 21

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