Attract Customers with Mobile Marketing b y Ravi http://iRavi.mobi

2. Attract Customers withMobile Marketing by Ravi http://iRavi.mobi

9. Why Have a Mobile Strategy? • Are you in business? • Over 50% of retailers have mobile platforms • Do you have customers and want more? • 4 of 5 consumers shop on smartphones • Do you have a web site? • Mobile Internet will overtake desktop this year.

10. What is Your Mobile Goal? • Create something usefuland valuable? • 62% consumers want to save time, 29% want to save money • Offer electronic coupons? • 80% consumers want to receive mobile coupons • Track customers location? • 50% want to receive deals when physically in or near store.

11. Platforms • Mobile Website • External Server (cloud) • Requires Internet • App (Native) • On Device • Internet for Updates & Some Functions • Cloud App • “Caches” Temporary Version • Internet for Full Functionality.

12. Interactions • Customers “Pull” - typical browsing • You “Push” - sending an email or text • 20% Emails opened vs 99% Texts • Emails read in 2.5 days average; Texts in 90 seconds • “Geo-Location” - dynamic billboard on highway.

13. “Pull” Promotion Consumer goes to http://iRavi.mobi

14. Always At Fingertips “Pull” Promotion Consumer goes to http://iRavi.mobi

15. “Push” Promotion

16. “Push” Promotion

17. “Push” Promotion

18. Never Misses Out “Push” Promotion

19. “Geo” Promotion

20. Text “Ravi” to 313131

21. Text “Ravi” to 313131

22. Text “Ravi” to 313131

23. Text “Ravi” to 313131

24. “Geo” Promotion

25. “Geo” Promotion Guitar Shop’s Promotion

26. “Geo” Promotion Guitar Shop’s Promotion

27. “Geo” Promotion Guitar Shop’s App

28. “Geo” Promotion Garage’s App Guitar Shop’s App

29. “Geo” Promotion Music Store’s App Music Store

30. “Geo” Promotion Music Store’s App Music Store

31. “Geo” Promotion Music Store

32. “Geo” Promotion Manufacturer’s App Music Store

33. “Geo” Promotion Manufacturer’s App

34. “Geo” Promotion

35. Right Place, Right Time “Geo” Promotion

36. Mobile Opportunity • Connect with consumers on the go (even when they “gotta go!”) • Over 70% of smartphone users take phones into the bathroom • Mobile e-commerce is desired by the consumer • POS is not just in store or on home computer. It’s everywhere…anytime.

37. Platforms • Mobile Web site • On External Server (cloud) • Internet • App (Native) • On Device • Internet for Updates & Some Functions • Cloud App • “Caches” Temporary Version • Internet for Full Functionality

38. Degrees of Difficulty/Cost • Low = Native App pulled from Social Media • Limited to basic info, photos, and map/gps • Medium = Mobile Website or Cloud App • Rework desktop site/create sub-site • Use native or 3rd party e-commerce (e.g. PayPal) • High = Build Native or Cloud App • Hire designer / ongoing design updates / “iStores” • Incorporate native e-commerce • Add Messaging & Geofencing.

39. What Next? • Use the iRavi app (http://iRavi.mobi) and learn more • Evaluate your customers’ needs and interests • Choose platform: mobile site, cloud app, or native app • Consider messaging and/or geofencing.

40. Attract Customers withMobile Marketing

41. Attract Customers withMobile Marketing by Ravi http://iRavi.mobi