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Review from Monday. McLuhan : hot and cold media Innis : time and space bias Common point: dominance of visual. Modernist Theories pt. 2. TODAY Williams' critique of medium theory Benjamin Leavises and Lynds Riesman and Hoggart Habermas. Raymond Williams.
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Review from Monday • McLuhan: hot and cold media • Innis: time and space bias • Common point: dominance of visual
Modernist Theories pt. 2 TODAY • Williams' critique of medium theory • Benjamin • Leavises and Lynds • Riesman and Hoggart • Habermas
Raymond Williams Technological Determinism: the argument that technological development determines social and cultural change • Williams: media are not autonomous but rather caused by political-economic (military/commercial) forces
Walter Benjamin • The loss of aura (of authenticity) thanks to mechanical reproduction of art • Democratization of access to art • Cult value vs exhibition value • Art's radical potential (Brecht's Marxist theatre)
The Leavises • Minority (elite, intellectual) versus Majority (standardized, mass) culture • Commercial mass media 'dumb down' pop culture • “Americanization”
The Lynds • Middletown:study of cultural changes in small town (Muncie, Indiana), 1890-1920 • New media's 'decentralizing tendency' and its double effect: - good: brings in information and expands people's horizons - bad: loosens community ties, separates private from public activity
David Riesman Three Directions: 1. Tradition2. Inner 3. Outer Mass Media Encourage Outer Direction (Consumption to Fit In)
The Uses of Literacy (1957) • Focus on British popular class • Mass media, esp. pop music = cultural classlessness
The Public Sphere • = public spaces where private individuals come together as equals to engage in public political debate, shaping public opinion and the governmental agenda
The Demise of the Public Sphere • Habermas: capitalist/commercial media, advertising and PR killed public sphere • Refeudalization of public sphere as corporations come to control public discourse and opinion (powerful like feudal lords)