______________________________________

1. ______________________________________ Arşiv Verilerinin ve Alternatif Kaynaklarin, Tam Metin Veri Tabanlarında Kullanıcılar için Önemi ve Değeri, Backfiles, Ebooks ve Science Direct

2. Preferred Point of Entry to Online Resources: Researchers’ Preference Source: 2009 SMS Research

3. Question of what to buy/what to get as a priority?.... Usage?.... World’ s & Turkey’ s most used full text data base………….ScienceDirect……… In addition to Freedom Collection titles…..what might be additional resources to increase efficiency of researchers’ workflows ???? Source: 2009 SMS Research

4. TURKEY USAGE FOR Science Direct

5. Do Researchers Use—or Want to Use eBooks/E-resources? “I have access, and I use online content” “I want to use online content but do not have access” “I do not have acces for archieveonline content ?” “I neither have nor want online books” Source: Researcher responses to a global survey administered by S.M.S Research, 2009

6. Flexibility & Accessibility • Direct Links to full text .pdf or full text HTML content • Multiple, simultaneous users • Downloaded & Print • No DRM Restrictions

7. Search Capability Researchers find and choose more of what they need—faster than they could by searching the shelves during library hours!

8. Convenience Cited By Counts for Advances in Cancer Research Cognition Encyclopedia of Neurosciences H-index of Gerry T.M Altmann Cancer Cell Current Biology Neuron Learning & Memory Advances in Cancer Research H-index of Paul W. Glimcher Molecular & Cellular Neuroscience Books Journals &Backfiles Signal Processing for Neuroscientists Citation Database Integrated book and journal content—and citation tools across a diverse range of subjects

9. What do Researchers Prefer to Use: Print, e, or Both? Librarians say… Researchers say… “My faculty and students prefer electronic format, so I am moving most of my reference books to e-format. My print material is not being used, it sits on the shelves.” # of Researchers Sources: Global Faculty eBook Survey 2007 (E-brary); Global ScienceDirect user survey, S.M.S. Research 2009, 450 Librarian Responses

10. What are the Main Benefits Reported by Librarians AFTER investing in eBooks? * What about offering online archive data for researchers? …………..Just one click away …..Dont have to wait for ILL delivery… Source: 2009 SMS Research/Elsevier Survey Responses from 450 Librarians Worldwide

11. A major University library plans to halve in size—and become more accessible at the same time Pricing & Policies DigitalLibraries Save Space but Increase Accessibility

12. eBooks show promising signs for top academic libraries around the world… Pricing & Policies

13. 626 Computers, 380,000 digitized books, 116 million pieces of digital content—the library of the future?

14. Monash University: A Case Study “Ebooks and associated electronically-generated cataloging records make it easier and quicker for staff to acquire, promote and “lend” books – and the cost per use is lower compared to print. It cuts down the space required to house the collection, reduces the need for physical handling and results in a “greener” information resource. Cost, space and time savings can be redirected to other priorities, like efforts designed to make the library a more inviting place and increase the role it plays on campus. Resources realized by migrating the book collection from print to electronic were used to help develop and implement a plan to draw larger numbers of people to the library. As a result door counts have increased significantly. More floor space translated into more group study areas, more tolerant policies regarding noise and food and beverage were instituted and wireless Internet access was installed.” Robert Thomas, Library Manager Hargrave-Andrew Library, Monash University—Australia

15. A Global View of Migration Source: ScienceDirect Usage, full year 2008 15

16. How can you Resist the Digital Revolution? You are here

17. Beyond eBooks: Where do we go from here at Elsevier? Brain Navigator: Just Released by Elsevier! • Online 2D & 3D brain map • Developed in partnership with Allen Institute for Brain Science • Improves research efficiency by delivering information, on demand 24/7 • Scientists can visualize the brain in new ways • Learn more: URL More Online Solutions for ‘09: • MethodsNavigator • PsychConsult • Hazmat Explorer • ……ONLINE WORKFLOW SOLUTIONS!

18. The Value of eBooks on ScienceDirect • Quality of the Content • ScienceDirect: User- Preferred Platform

19. Niels Bohr Physics Louis Pasteur(Chemistry) Alexander Fleming Medicine Albert Einstein Physics George F. Smoot Physics John C. Mather Physics Roger D. Kornberg Chemistry Craig C Mello Medicine Elsevier: A Long Heritage of Publishing Leading Books The Publishing House of Elzevir was first established in 1580 by Lowys Elzevir. Jacobus George Robbers established the modern Elsevier Company in 1880 Galileo published his “Discorsi e dimostrazioni matematiche, intoro a due nuoue scienze”—his last work with Elzevir despite being banned by the Inquisition. Recognized as the 1st important work of modern physics. Sir Alexander Fleming edited a book about a revolutionary new antibiotic: “Penicillin: Its Practical Application” in 1946.` Anatomy” in 1858 was a landmark for the study of the human anatomy and in many The publication of “Gray’s Anatomy” in 1858 was a landmark for the study of the human anatomy and in many ways for the whole of medicine. Nobel Prize winners published with Elsevier

20. Elsevier’s books division invests in the most rigorous commissioning and publishing, guaranteeing accurate, leading-edge books Peer Review— Before, During, After Publication

21. 10,600 Online Books on ScienceDirect 15 books • 7658 eBooks • 66 Book Series • 6 Handbook Series • 82 Reference Works 10,600 online books & integrated journal articles in a diverse range of subjects 10,600 online books & integrated journal articles in a diverse range of subjects 15 books

22. ScienceDirect Journal Backfiles • Complete historical collection where available... • Complete historical collection where available • Efficient, time-saving access on one platform, immediately available at the desktop • Full citation linking to and from other published articles • Immediate access to ground breaking papers • Excellent support tool for teaching and research • Sophisticated search options and personalization features • Direct linking through PubMed (where applicable) • Can be searched via Compendex on ScienceDirect (where applicable)

23. Backfile Collections

24. Why Backfiles?

25. Specific Research Needs for a Flexible Historical Data Window…

26. Even with filtered data….most disciplines need archival data….Backfiles

27. A possible conclusion might be….. • Researchers……… • Ideally don’t prefer historical access limitations • Ideally don’t prefer limitations depending on the type of the document (whether the search result is from a journal/book/etc.) • Finally • The search results even with severe filtering should consist all relevant data and then user should decide which one to exclude!!!!!!!!!! • The usage behaviour should be well understood ! It is not searching over shelves in the library……….

28. Powerful, Integrated Search: Books and Journals Powerful and integrated search

29. Links to journals Ease of Use: PDF and XML (Internal and CrossRef links) Links to Scopus Viewing

30. xml Files Enable Audio, Video, and Multimedia Features References are cross linked Audio and video files

31. MARC Records Integration with external systems via MARC records • Marc 21 records are supplied to customers FREE of charge. • Marc 21 records from OCLC: • - very complete • - include library of congress subject headings • - supplied by batch for easy uploading

32. Preferred Point of Entry to Online Resources: Researchers’ Preference Source: 2009 SMS Research

33. Meeting Researchers “Where they Are” Google Indexing June 2009: All eBooks & Reference Works! * Users Via Other Routes: These are users entering SD on a higher level (as opposed to an article as Search Engine or Linking Platforms). Of these entry routes www.sciencedirect.com and the journal homepage links are the largest categories.

34. Most preferred eBook Provider: why? Most preferred by users for several reasons… 8. Good Reputation 1. Easy Access 7. High Familiarity 5. Most Compre-hensive 2. Better Usability 4. Best Availability 3. Quality Content Most Recurring Reasons for Preferring eBooks on ScienceDirect1 Source: Elsevier eBooks user study (Monitor Group, 2008). 900 responses from faculty & students

35. One time payment (perpetual access) Subscription Purchasing details Purchasing option Book type Reference Works Multiple discount options available.   Books series and Handbook series Available in discounted packages and pick & choose.Subscription includes current year and 4 years of backfiles.  backfiles Available in discounted packages and pick & choose eBooks  Flexibility of purchasing options for over 10,500 online books

36. A Closer Look: eBooks Collections (Monographs)

37. The eBooks Evolution: What would Charles Darwin Say? “It is not the strongest of the species that survive, nor the most intelligent, but the ones most responsive to change.” -Charles Darwin on Evolution

38. Thank You! Are you ready?Learn more: www.onlinebooksonsciencedirect.com