SEO Terms All Digital Marketing Professionals Must know

1. Some Important SEO Terms All Digital Marketing Professionals Must know Every year, a good number of fresh graduates start their career as a digital marketing professional, commonly known as SEO. Search engine optimisation is a process to optimise websites for search engines and the targeted audience and improve its visibility on the WWW. Ask any digital marketing professional. You will get the same answer-SEO job is highly unpredictable due to frequent changes in Google’s search algorithm and changing mood of the targeted audience. Novice SEO professionals make a lot of mistakes in website optimisation activities due to the lack of the SEO knowledge. Therefore, we have compiled some important SEO terms that every digital marketing professional must know: 1.SERP The full form of SERP is Search Engine results page. They are search results displayed by search engines in response to a user's search query. Being an SEO professional, sometimes you notice that your website, which ranks in the top search results of Google, doesn’t appear in Bing’s top 10. Don’t get worried about it as different search engines display varied

2. results for the same search terms due to the difference in their SERP and ranking parameters. 2. Keywords Keywords are words used by the Internet users to find information on the WWW. The proper selection of keywords matters a lot for the success of SEO campaigns as search engines use keywords to find your website or web page. So, you must focus on keyword research appropriately & choose high-competition, low-competition, and broad search keywords for your website so that visitors can easily find your website in search results. 3. Search Engine Algorithm Search Engine Algorithm is a set of complex formulas used by search engines to evaluate the usefulness of websites or web pages and determine their position in their SERPs. As different search engines have the different algorithm, so don’t expect your website to rank on the first page of all search engines. 4. Website Indexing It is a process in which search engine robots visit your website or web pages, scan and add them in their databases if all parameters are fulfilled. Sometimes, you face website indexing problem due to technical or other errors. In that case, consult a professional SEO company to eliminate the problem and keep your website operational at all the times. 5. Website Traffic Website Traffic= The total number of visitors that landed on a website. All website owners try their level best to increase the number of visitors to their sites as it helps them to advertise a brand/company among millions of people and sell products/services on the spot. 6.Black Hat/White Hat SEO White Hat SEO SEO optimise websites as per the rules and regulations set by search engines. Black Hat SEO Digital professionals unfair improve the ranking of websites on the web and gain an unfair advantage in the business. professionals marketing means use to

3. 7. PA / DA/ PR Abbreviations PA Full Form and Brief Explanation Page Authority. It is actually a score which let SEO professionals predict how well a page will rank in the SERP of different search engines. Domain Authority. It is an important indicator which let SEO professionals know about the quality of websites. A website with 50-70 DA is considered ideal. You can easily how well a website is likely to perform on different search engines after viewing its DA. Page Rank. In fact, it is an algorithm used by search engines to display websites in search results. DA PR Final Words In order to get the desired success in the SEO world, digital marketing professionals need to be familiar with different SEO terms. These are some important SEO terms which with you can start your journey as an SEO specialist and receive remarkable success in SEO campaigns. Top SEO Companies Australia deserve your attention if you want tangible results within a few days with minimum efforts. Approach us for website optimisation for assured results. Source: marketing-professionals bebee.com/@johnathen-martin/important-seo-terms-all-digital-