Optimizing Virtual Reality Content for the Best Results

1. Optimizing Virtual Reality Content for the Best Results Optimizing virtual reality content for search in 2019 has become essential for medical SEO. This can be achieved with an experienced SEO service provider. MedResponsive 8596 E. 101st Street, Suite H Tulsa, OK 74133

2. Optimizing virtual reality content for search in 2019 has become essential for medical SEO. Virtual reality is a computer generated simulation of a 3D environment that can be interacted with in a seemingly real or physical way using special electronic equipment. VR offers a new and exciting way of presenting content that excites, inspires and influences. VR drives engagement and empathy much more than traditional video. It is expected to touch different aspects of the healthcare industry and also improve the patient-doctor relationship. It can also be used for digital marketing because of its capability to engage customers in an immersive environment and showcase products and services in a better way. But just creating good virtual content is not enough. Optimizing the VR content to improve its visibility is also important. Google itself has invested hugely in VR technology. What are the types of VR experiences you can create?  Live video: A live-action video can be taken in VR and allow your viewer to watch it from the point-of-view of the video’s recorder, panning around to provide an experience as if the viewer was there when it happened.  3D video: You can animate a service you offer and create a 3D demonstration that your viewers may need to see from a firsthand point of view so that they understand it well.  3D model: You can design a 3D model of a product you offer. Your viewers must be able to examine every angle of the item with their smartphone or VR headset.  Live photo: Take a live-action photo that your viewers can pan 360 degrees around to experience that they are standing on the scene. For example, Google Earth’s Street View provides this type of experience. In the above 4 VR experiences, your viewers can interact with your content in 360 degrees by moving their mobile device around or by looking around their periphery if they are using a VR headset. Optimizing VR content is very much like optimizing video content. Here are some tips:  Google VR view is a platform that was created to take care of all tricky technicalities to ensure maximum compatibility. There is no need to embed a video via YouTube or other video platform. Google has made it easier than ever before to get such content seen in search.  Adding suitable metadata to the VR content would help the search engine to find and index your content. A short and interesting title with some details could form the description. Including necessary keywords is important. www.medresponsive.com (631) 494-3324

3.  Add schema mark-up as it helps the search engine understand the content and thereby highlight it in the SERPs. Add a video sitemap as well to make your content more discoverable by Google.  Make sure to apply standard SEO practices to your medical website apart from optimizing the VR content. Even if your video does not display in the SERPs, you may be able to get the page ranking.  One of the most important tips is to create content that is engaging, informative and entertaining in order to reach out to maximum people. Make it highly shareable and repurpose for use across all marketing channels for effective cross- promotion. Provide value for your users and the rest will come naturally. In short, optimizing for VR is more like optimizing for any other type of content. Apart from some minor technicalities for the method of embedding, applying usual high quality SEO techniques should be enough. Healthcare businesses can make optimum use of VR content for better visibility and traffic with the help of medical SEO services. www.medresponsive.com (631) 494-3324