Tips to Design the Best Medical Websites

1. Tips to Design the Best Medical Websites This blog discusses useful tips for designing effective medical websites that target a specific group of patients who have different needs and expectations. Your medical website is considered as the virtual office of your business and its digital image. Making it well-structured and appealing will bring you more patients and revenue. With the right optimized design, your medical website can help improve the performance of your practice or business, boost your reputation, enhance patient experience, and generate more revenue. Here are some of the tips for designing effective medical websites that target a specific group of patients who have different needs, requirements, and expectations depending on the type of medical services they are seeking and what your practice is providing. Responsive Design (Mobile-friendly) - A responsive web design is of great importance for websites of all sectors, including healthcare. In fact, the top health websites in the world use responsive design. This is the most effective way to view a hospital website comfortably on any device, regardless of the screen size and resolution. It ensures that when a patient opens your site on different devices, it will have the same look and feel instead of a jumbled-up display. There are design platforms that activate responsive design automatically, which in turn will

2. make your life a lot easier. Choosing a platform that enables responsive design allows your medical website to load properly on any device, no matter the screen size or browser used to access the internet. If your site does not adapt quickly, then you will be in danger of losing potential patients. It is recommended to ensure that your website works smoothly on smartphones, tablets and computers. Partnering with a healthcare website design agency is a practical and effective option to consider. Simple navigational structure –Ideally, a healthcare website should feature simple and intuitive website taxonomy, so that it makes intuitive sense when users have to go from one page to another. You should organize your entire site in such a way that any user can quickly understand how the site is structured. This will help users find the information they are looking for quickly as well as effectively, and without seeking any help from others. Successful medical websites have come up with a practical solution using a design approach that makes navigation very simple and easy. Another method that many medical sites use is highlighting information that visitors are most likely to search on your website. A study recommends that fixed navigation bars can lessen browsing time by up to 22%. Navigation bar eases the navigability and use of the overall site. Movable navigation bars also work well with flat design concepts, improving the professional feel of your site. Target your audience –Medical websites should use the most appealing design for their target audience as that is the group whose needs are to be fulfilled. For instance, your medical website design should employ more color if you are targeting young patients. Your design must make navigation simple if your practice is focusing on older people or people with disabilities. You must use relevant photos if you are a sports medicine physician. You should design the website with your target audience in mind and you will end up with one of the best websites. Make sure to keep your design simple and clear - While designing your medical website, make sure to keep your design as simple and as clear as possible. This will help visitors easily understand what your site is all about when they land on it and make navigation natural for your patients. There should not be too many photos and endless blocks of copy. In addition, the following tips will help you keep it simple: •Place adequate gap between different types of content, photos, text and menus •Use smaller paragraphs for your copy, add headers as well as sub-headers for clarity •Separate the main area of the page from sidebars/headers through contrasting colors

3. Images and healthcare videos - Video marketing is a great way to distribute content. It is estimated that web pages with videos in them generally experience a 157 percent increase in organic traffic from SERPs. In addition, a video by itself is 50 times more likely to appear on the first page of Google than traditional web pages. In order for your images to increase your website’s SEO and for videos to rank well, they need to be optimized. Most people will stop engaging with a website if images do not load or take too long to load. Automated Chatbots - This feature has been given to the users to help them communicate in real time. It has shown great improvements in customer on-boarding. There is also an increase in automated chatbots. These chatbots hold conversations with people and give information about your institution. These automated bots claim to be a human operator. Fast and Secure - You medical website should have enough speed and be secure. For instance, if your website takes longer than three seconds to load, the majority of web visitors will hit the “back” button. The next thing is that you should have a secure (HTTPS) website. You medical website should comply with HIPAA . Hence, when your healthcare organization is designing a website, you need to make sure that the appropriate HIPAA compliance measures are in place. Using the right kind of design and layout, a medical website design company can help your website to be easily visible on Google and other popular search engines, attracting targeted healthcare consumers and increasing conversions. (631) 494-3324 www.medresponsive.com