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Conformity

Conformity. Q7-  Evaluate research on conformity to group norms Q8- Discuss factors influencing conformity. Conformity. A type of social influence in which individuals change their attitudes or behavior to adhere to existing social norms (Baron, 2008) Types

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Conformity

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  1. Conformity Q7- Evaluate research on conformity to group norms Q8- Discuss factors influencing conformity

  2. Conformity • A type of social influence in which individuals change their attitudes or behavior to adhere to existing social norms (Baron, 2008) • Types • Private conformity-private acceptance of social norms • Public conformity-overt behavior consistent with social norms that are not privately accepted • Obedience • Compliance

  3. Q7: Evaluate research on conformity to group norms • Intro • Background: define key terms • Thesis: command term evaluate • Strengths of research- important findings on social influence • Limitations of research- experiments lack ecological validity • Body • Conformity in an ambiguous situation • Sherif, 1935 Strengths and limitations • Conformity in an unambiguous situation • Asch, 1951 • Strengths and limitation • Conclusion

  4. Social influence • Dual-process model: people conform because they want to be right and because they want to be liked (Deutsch & Gerrard, 1955) • Informational social influence • Normative social influence • Referent informational social influence (Turner, 1981) • Linked to social identity theory- people conform because they are members of a group • People conform to the ingroup norm (Abrams, 1990)

  5. Q8: Discuss factors influencing conformity • Intro • Define key terms • Thesis • Body • Social influence • Informational and normative • Referent informational • Situational factors • Group size (about 7) • Variation on Asch- with 1 confederate-participant answered correctly; with 2-errors rose to 14%; with 3- to 32% • Group unanimity • With support- errors reduced from 35% to 6% • Culture • Conclusion

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