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Jacob Jaber

Jacob Jaber. Euclid Analytics. Dynamic Consulting. Aakash Parlecha  Joe Sauma  Jun Li Zhong. Euclid Analytics. Business Metrics. The Dashboard and Sensor. Privacy. Overview. What is Euclid Analytics?. A ctionable customer analytics from the web to traditional storefronts

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Jacob Jaber

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  1. Jacob Jaber

  2. Euclid Analytics

  3. Dynamic Consulting Aakash Parlecha  Joe SaumaJun Li Zhong

  4. Euclid Analytics Business Metrics The Dashboard and Sensor Privacy Overview

  5. What is Euclid Analytics? • Actionable customer analytics from the web to traditional storefronts • “Google Analytics for the physical world.”-Scott Crosby, COO

  6. Technology Breakdown

  7. Retail Sales

  8. Equitable Investment • Euclid Analytics: $200/month • Traditional Methods • Ineffective & Outdated • Marketing Firms • Expensive & General Information

  9. Business Metrics: Philz Coffee • Dwell Time • Food in Berkeley store • Store Hour Optimization • Open stores earlier • Window Conversion Rate • Product placement

  10. The Dashboard Euclid Online Dashboard

  11. The Sensor Scott Crosby, COO of Euclid Elements

  12. U.S. Mobile Phone Usage

  13. Acquisition to Implementation

  14. Privacy • “Provide valuable insights to our clients while respecting and protecting individual privacy” –Euclid Elements • SSL Connection • One-Way Hash Encryption

  15. SWOT Analysis

  16. “You can’t manage what you can’t measure.” -Euclid Elements

  17. Thank You. Aakash Parlecha Joe Sauma Jun Zhong

  18. Q & A

  19. References • Standard & Poor’s • Scott Crosby, COO of Euclid Elements • eMarketer • cNet • U.S. Census Bureau

  20. Metrics • Track unique visitors across time and geography • Count people who walk by your store, and see who comes in • Distinguish between new and repeat shoppers • Understand customer loyalty via rentention and visit frequency metric • Use window conversion rates to test window display performance • Measure lift from marketing campaigns, store initiatives and holidays • See how long people spend in your store • Compare stores across all these metrics

  21. Acquisition to Implementation

  22. Euclid Elements Euclid Analytics Gartner Hype Cycle Gartner Inc.

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