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Appendix 1 a

Appendix 1 a. How the Research Industry Works. Who Conducts Business Research?. Some Organizations Use Internal Research Sources. Some Organizations Use External Research Sources. Business Research Firms. Proprietary Research.

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Appendix 1 a

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  1. Appendix 1a How the Research Industry Works

  2. Who Conducts Business Research?

  3. Some Organizations Use Internal Research Sources

  4. Some Organizations Use External Research Sources

  5. Business Research Firms

  6. Proprietary Research Decision Analyst, Inc. uses Internet-based concept testing called Conceptor to examine new product concepts

  7. Syndicated Services Nielsen Media Research provides audience data for television programs like Court TV

  8. AC Nielsen Scarborough Millward Brown Nielsen Media Research Roper ASW CSA TMO Yahoo! ORC International Some Syndicated Data Providers DoubleClick Nielsen/NetRatings Taylor Nelson Sofres Intersearch J.D. Power Associates MediaMark Simmon (SMRB) BRMB Information Resources Inc.

  9. Specialty Business Research Firms Methodology Process Industry Participant group Geographic Region

  10. Sales Promotion Advertising Direct Business Public Relations Communication Agencies

  11. Consultants and Trade Associations

  12. Trade Associations NHRA CASRO MRA ESOMAR BRA AMA WAOBRP MPA NAB

  13. Many Firms Conduct Research

  14. Information Revolution 1971 First CATI survey conducted 1964 OCR shows promise 1973 UPC bar-code scanning introduced 1979 First VisiCalc ships U.S. DOD commissions forerunner of Internet 1968 Word processing first demonstrated 1972 Optical laser disk revealed 1975 Microsoft is born 1960 1980 1968 SPSS created 1980 Apple owns 50% of pc market 1973 Basic ideas of Internet created 1964 IBM introduces model 360 1971 Intel introduces first microprocessor 1976 Apple I released

  15. Information Revolution 1993 WWW experiences 3,400X growth in service traffic 2001 Online survey software widely available 1987 First Internet survey 2003 Wal-Mart commits To use RFID 1981 IBMPC released 1994 Greenfield Online Introduces online focus group 2002 Web-conferencing Software introduced 1990s OCR used for data entry 1980 2012 1991 WWW developed 2012 80% US households have Internet access 1996 Internet World Exposition held 1987 IRI conducts first scanner tracking study 2002 High-speed chip technology for servers

  16. Custom Researcher Full-service researcher Specialty researcher Syndicated data provider Omnibus researcher Omnibus study Key Terms

  17. Photo Attributions App1a-17

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