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PROPERTY OF PIMA COUNTY JTED, 2011

1. PROPERTY OF PIMA COUNTY JTED, 2011. Discuss with your partner what fonts you like to use most often . Does it differ depending on the purpose of the writing ? Be ready to be called upon. 2. PROPERTY OF PIMA COUNTY JTED, 2011. OBJECTIVES.

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PROPERTY OF PIMA COUNTY JTED, 2011

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  1. 1 PROPERTY OF PIMA COUNTY JTED, 2011

  2. Discuss withyourpartnerwhatfontsyouliketousemostoften. • Doesitdiffer depending onthepurposeof the writing? • Be ready to be called upon. 2 PROPERTY OF PIMA COUNTY JTED, 2011

  3. OBJECTIVES In this section of class, we will work with the communicative power of type in a variety of ways. Describe font classifications Analyze the use of fonts in the media Create original artwork that focuses on typo 3 PROPERTY OF PIMA COUNTY JTED, 2011

  4. Font Classifications SERIF Fonts whose letterforms have small elements added to the ends of their main strokes. A more traditional style whose origin dates back to chiseled type in stone. PROPERTY OF PIMA COUNTY JTED, 2011 4

  5. Font Classifications SANS-SERIF Fonts whose letterforms do not have serifs and appear more simple andgeometric. Amodern style which attempts to bemore generic and universal. PROPERTY OF PIMA COUNTY JTED, 2011 5

  6. Font Classifications Script Fonts that appear to have been handlettered with a calligraphy pen or brush. Letters connect, flow and are usually inclined. PROPERTY OF PIMA COUNTY JTED, 2011 6

  7. Font Classifications DISPLAY Fonts whose letterforms do not conform to a single rule. Design of these letters can be more creative and playful, and is usually used for titles rather than longer sentences that are set in paragraphs. PROPERTY OF PIMA COUNTY JTED, 2011 7

  8. Font Terminology PROPERTY OF PIMA COUNTY JTED, 2011 8

  9. Vocab Check Which font style is each example using? 1. 2. 3. 4. PROPERTY OF PIMA COUNTY JTED, 2011 17

  10. 18 PROPERTY OF PIMA COUNTY JTED, 2010 Minute Paper You have one minute to write down blow the key points of today’s lesson. Answer: Be prepared to share.

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