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Not-so-quotable Quotes from short-sighted broadcasters:

Not-so-quotable Quotes from short-sighted broadcasters:. “There will never be a 4th TV network.” “No one will pay for cable TV.” “No one will pay for services like HBO.” “The radio industry is criminal today” “TV is a vast wasteland today”

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Not-so-quotable Quotes from short-sighted broadcasters:

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  1. Not-so-quotable Quotes from short-sighted broadcasters: • “There will never be a 4th TV network.” • “No one will pay for cable TV.” • “No one will pay for services like HBO.” • “The radio industry is criminal today” • “TV is a vast wasteland today” • “Germany had anti-democratic, we should take a dose of our own medicine

  2. “No one will pay $50 for a boxing on PPV.” • “A game show will never again succeed in prime time.” • “When the government allocates monopoly rights to broadcasters, its picking the winners in this game.” • This course about un-reported and under-discussed nature of US Broadcast history • That is what the course is about

  3. Key Terms Today: • CONVERGENCE • MEDIA CONSOLIDATION • NEW TECHNOLOGIES • NARROW POLITICAL POSSIBILITIES • INCREASED JOB OPPORTUNITIES • MEDIA RECOGNIZED AS CENTRAL • COMMUNICATION THE CORE

  4. Convergence: • “…the combination of more than one medium, where the media can include speech, music, text, data, graphics, fax, image, video and animation…” • Marshall McLuhan (it will change us!) • What happens to cultural producers? • Who gets to control the pace (ideas)

  5. Consolidation: • “…a media company’s attempt to increase market share and become more profitable through the acquisition of more diverse media outlets…” • The huge increase in Power, Control! • Do voices get squelched in process • Is broadcasting business/public service

  6. Electronic Media • Broadcast (Radio then TV) Change • Cable (Does it have advantages) • Wireless Cable (Where is it going?) • DBS (Will it win, expand choices?) • Internet (Who frames the questions?) • Hybrids (Perhaps the real story) • A time to ask big questions?

  7. Broadcast Media: • Utilizes PUBLIC RADIO WAVES to emit its signal to viewers and listeners • Is that still a viable concept or reality • [De] Regulated by government because it uses PUBLIC AIRWAVES to distribute • Does Convergence change all rules? • First Amendment, diversity, politics

  8. American Commercial Media • Did Founders planned it this way? • Laissez-faire philosophy • 1st Amendment protected opinions • Is Media serving democracy • Do we need a NEW DEBATE/New World

  9. Broadcast Paradox: • The struggle to serve the public while turning a profit for shareholders • That concept strained to the limit • The struggle to make money while serving the public (is it even possible?) • Do conservative media owners work to exclude contrary opinion • Would new movement get on the air?

  10. Broadcast Media: • Still the PRINCIPAL PROVIDERS of news and entertainment (Like or not!) • Still the MOST WATCHED source of the above (well over 50% of us) • Do Americans understand themselves and the world? Big Issue here. • Can we call profit media free now? • Look at the BBC and NBC, then answer • Is new Reform movement needed?

  11. Cable: • More people on cable than not • People resent the high costs • Narrowcasting AIM ads at audiences • Already connected to most homes • Can be transmitted wirelessly through a series of microwave towers • What is its future, changes coming

  12. DBS (Direct Broadcast Satellite) • Uses public airwaves but is considered “non-broadcast” because… • Only subscribers can receive their signal • Is that a flimsy rationale for seperation • Is it a ploy to lead to massive dereg? • Does reg serve the public, can it?

  13. Internet • Contains programming and has a structure of its own that’s evolving • It relies on telephone, cable, wireless and satellite for transmission • Began as a hybrid but has gained an identity of its own • Will commerce or people rule, the age old question played out again?

  14. Common Carriers • Supply communication facilities, such as telephones and satellites • Assume no responsibility for conversations or programming transmitted on the facility • Have no need for protection under the First Amendment • Will they change, penetrate other areas

  15. supply equipment need to get license government controls fees and profits Lives under more restrictions supply programming difficult to acquire NEW license but easy to keep Should we auction Profits? Sky’s the limit! Convergence, will it create winners/losers DIFFERENCES Common Carriers Electronic Media

  16. Cable and the Internet: • Mix of both common carrier and electronic media • That’s why the government has struggled over how to regulate them • Do they have an obligation to serve the public… like broadcasters? • The questions mount, the technology surpassed our ability to keep up • We can be sure market model will prevail

  17. The Future and the Past • A long way from Lee DeForest? • We’re much more literate in all ways • Can the center hold on status quo • Social movements go elsewhere • Will fed-up people develop own nets • Will government fight back/people • Is the problem exaggerated?

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