The Secret to a Successful Direct Mail Campaign Nonprofit Hub Wednesday, April 22, 2015

1. The Secret to a Successful Direct Mail Campaign Nonprofit Hub Wednesday, April 22, 2015 11:30 a.m. CST

2. Today’s Presenters

3. Giving Tree Associates • Who we are • Intro to today’s webinar

5. Tip #1

6. Create a Timeline • When to begin • How much time to build in

7. What to Include • Preparing your list • List expansion • Quotes from vendors • Writing the letter • Creating collateral materials • Printing • Assembling • Note writing • Online donations • Electronic campaign • Acknowledgments • Etc.

8. Structuring Your Timeline

9. Tip #2 Personalize

10. Personalize • Personalize, personalize and personalize!

12. Personalize • Personalize, personalize and personalize! • Include personal hand written notes

13. Karla, I hope you will join me in supporting IMD Guest House this year. Your support means this world to us! Warmly, Julie

14. Hi Stacy, As you may know, Giving Tree is near and dear to me. I hope you will join me in supporting the organization this year. Wishing you a happy holiday. Warmly, Julie Apple Hi Stacy, Thank you so much for your past support of Giving Tree. It means the world to us. We hope you will continue your contribution this year. Wishing you a happy holiday season and new year! Best, Julie Apple

15. Personalize • Personalize, personalize and personalize! • Include personal hand written notes • Personalize your collateral materials

19. Tip #3 Messaging

20. Messaging • Tell a story

21. Strong Opening Line

22. Messaging • Tell a story • Show impact

23. Show Your Impact Prove Their Dollar Matters

24. Messaging • Tell a story • Show impact • Make a direct and specific call to action • Include a photo • Blog post on messaging and content

25. Tip #4 List Preparation and Expansion

26. List Preparation and Expansion • Segmenting your list • Adding names • Updating and/or cleaning data • Sort list by leadership contact

27. Tip #5 Postage

28. Postage • Nonprofit postage permit • USPS nonprofit prices here • Obtaining a nonprofit postage permit here • Weigh a sample of your mailing before purchasing postage • Blog post on determining your postage needs

29. Tip #6 Printing and Mailhouse

30. Printing and Mailhouse • Do your homework: get quotes • Assembling the mailing: in-house vs. mailhouse • Blog post on printing and mail house

31. Tip #7 E-campaign

34. E-campaign • Assemble an e-blast version of the direct mail piece with slightly different content • Link to the donation page • Use of images • Test your eblast • Create a plan for your leadership to share with their networks

35. Tip #8 Prepare Your Team and Resources

36. Prepare Your Team and Resources • Prepare staff for calls and questions • Prepare the database • Build an easy-to-run report for updates to leadership

37. Tip #9 Acknowledgments and Giving Thanks

38. Acknowledgments and Giving Thanks • Acknowledgments vs. giving personal thanks • Timely acknowledgment and personal thank you outreach • Who to include in the thank you process

39. Q and A’s

40. Thank you for joining today’s webinar. Please contact us with any questions:Amy Schiffman amy@givingtreeassociates.comLisa Sheridanlisa@givingtreeassociates.comwww.givingtreeassociates.com