About IPRcommunication

1. About IPRcommunication

2. Contents • Why PR & AD? • Why Agency • IPRcommunication? • Main Clients

3. I. Why PR & AD? PR & AD The keen competition Business to business A flood of an advertisement A market competition (Take the focus to Customer) - The danger of communications with customer is due to the fierce competition - Slimmer chances to approach our customer is due to a flood of an advertisement -Set a strategic target of the consuming public in Market building (A producer → A customer) The need for well-meant support focuses on target through the positive and effective PR & AD

4. I. Why PR? Analysis of the article and advertisement O The article is higher in trust with the press’ strong backing The consuming public shows defensive attitude against unilateral an advertiser’s opinion then again an article rises trust that is supported the press’ strong backing. It means trusted information affect a customers’ feeling easily. O Possible reading rate is seven times higher in publicized information than an advertisement. In the same information, It veers round in trust and notice whether be reported or put an advertisement. Possible reading rate is seven times higher in publicized information than an advertisement. It is proved by Prof. Simon, a British scholar of mass communication. O ‘Ad+article>article>ad’ the highest remembrance In 1994, Prof. Kim Bong-gi (Sogang University) studied remembrance and reliance from ad and article a result that surveyed customer reminded ad+article>article>ad

5. II. Why Agency? 1. PR Specialist We employ some of the leading PR & AD experts in this industry who execute the best PR consultations and execute PR & AD program with the highest professional standards. 2. Raising the efficiency of PR marketing PR & AD role attaches importance to value above as unusual. We must develop and have a strategic and measurable impact on our clients‘ marketing goal. In the final analysis, we try to succeed the client's overall business goals in domestic market. 3. Aspects of economical efficiency We give support to mass media (newspaper, magazine, TV, radio, internet etc.) with our excellent PR & AD activity. Through the flexible news and articles that we produce, you are able to achieve your marketing goal with a low cost.

6. III. IPRcommunication? “We design total marketing communication” We find the company’s maximum of efficiency with the minimum effort through our leading researching ability and tool. With our fully analyzed strategy, trend, policy and markets, we have approached versatile relationships with key media and company. We are a full-service PR & AD marketing consultant who provides the best communication services for our clients.

7. III. IPRcommunication? IPRcommunication is professional PR agency. O IPRcommunication is to meet the needs of our clients provide them with the best total public relations representation. We always prepare for every possible service including PR communication. O Since 1999.12.23, IPRcommunication, Inc. has provided PR strategy consulting, IR, Marketing Communications, Issues & Crisis Management, and Media Management. We have provided PR service to Epson Korea, Blizzard Ent., Belkin, Babyliss,Dongwon Group, Hangook computer Gaya electronics, Sunyang tech, Neungyule English, Usu CNS and bring more foremost company, Keumyang Int. KINTEX, Pantagram and Caps. O We provide best service for Keumyang international, Belkin, Kintex, Dongwon Group Including Epson Korea, a customer of long standing for 7 years.

8. III. IPRcommunication? PR(Public Relations) ▶ IPR communication, Inc. maintains close relationships with members of most of mass media in Korea. IPR communication, Inc., regularly produces on PR consulting and provides these reports to its clients. It also compiles news release packets of client-related events and relevant issues and provides its customer. ▶ IPRcommunication continuously provides the best public relations to the company high quality reputation and know-how to our clients and customer as it has been conducted for seven years.

9. III. IPRcommunication? AD (Advertisement) ▶ IPRcommunication is in charge of an ad various execution to newspaper, magazine and special magazine. ▶ Up to recently, we succeeded in producing and carrying out the ad of Keumyang International co, ltd. and Unasia corporation. ▶Our goal is to find the maximum of efficiency with the minimum efforts.

10. III. IPRcommunication? VISION • IMC Group leading 21C digital age Catchphrase • ‘For Only Customer’s Value’ • ‘POWER PR, POWER PEOPLE’

11. III. IPRcommunication? 회사 개요 Company IPRcommunication, Inc. Establishment day Dec., 1999 (July, 1977 : Individual Biz.) CEO Kim Young Gi Capital 100,000,000won PR & AD agency, Marketing consulting, ETC. Core Business Staff 15 Persons (Director 5persons, Team Manager 2persons, AE 8Persons) Address 4F, Sechang Bldg., 49-11, Samsung-dong, Kangnam-gu, Seoul URL www.iprcom.net(E-mail : iprcom@iprcom.net) Contact Tel. +82-2-498-2714, +82-11-9408-2714 / Fax. +2052-5508

12. III. IPRcommunication? 조직도 CEO A board of Administration PR Strategy Institute Management Team PR Team Marketing Team AD Team PR 1 Team Macom Team AD Team PR 2 Team IR Team AD2 Team

13. III. IPRcommunication? Man Power CEO / Kim Young Gi ▶ Sejong Univ. affiliated professor ▶ Link International PR Manager ▶ Ubang Group PR Team Manager ▶ Reporter of U.S Chosun ilbo ▶ Head officer of Korea Culture PR Association ▶ On-line newspaper, Inews Korean Publisher Head officer of US Branch / Park Mi Hyun ▶ Chief Strategist & Project Manager of World Economic Forum ▶ Brand communication team manager of Meta Branding ▶ Littauer Technologies Corporate Strategy & Finance Manager Director / Jeon Sang Bok ▶ Professor of Kyungin woman univ. ▶ Korea technology univ. affiliated professor ▶ a Doctor from KAIST (Mechanical Engineering)

14. VI. Main Clients