Software & Managed Media Services for CE Manufacturers

1. Software & Managed Media Services for CE Manufacturers

2. Who is Blue Monitor Systems? Offshore Outsourcing has come a long way from its origins as a tactical source of inexpensive talent. It is now easy to use and scalable on the fly. Blue Monitor is pioneering 4th Generation Offshore Outsourcing, services called "Scalable Brains" that combine the best of both worlds: the economics and "Follow the Sun" advantages of offshore development with industry experience, advanced technology knowledge, cultural compatibility and local consulting presence that integrates business strategy with execution. Founded in 2003,Mumbai India HQ Offices in United States Offshore Centers in India, & Ghana 120 headcount 1.1 Million revenues 2007 3.0 Million projected revenues for 2008

3. The CE market has Evolved, has your product? ANALOG 1.0 Digital Photo Mash Up Portable MASH UP Home Mash

4. Media & Radio has Evolved Digital Media and the Music Industry in US In the digital age, consumers are inundated with different types of advertising. In 2004, The Economist claims that a consumer is exposed to more than 3,000 advertising messages everyday, explicitly and subtly. That said, a huge proportion of these messages are irrelevant. Consumers are running as far away from advertising and marketing as they can. Consumers are also taking control of their entertainment in new ways. Since the advent of social networking, P2P networking, digital media has been shared online, everything from music files to video. A number of important developments in the industry are detailed by a look at a series of statistics featured below: CDs: More than eight billion unrestricted sold since 1990; 33% of broadband households are ripping CDs to PCs P2P Networks: 20% of Internet households (26% of broadband households) are downloading files at least once per month Legal Downloads: 10% of Internet households (13% of broadband households) likely to purchase Internet music via a la carte downloads; 6% of Internet households (11% of broadband households) likely to purchase Internet music via subscriptions. Music Services: An estimated 400,000- 600,000 subscribers to on-demand music services in US alone Internet Radio: 20% of Internet households (31% of broadband households) listen to Internet radio broadcasts at least once per month Satellite Radio: More than three million subscribers as of Q3 2004 Radio Industry: 50% of all radio advertising dollars will spent on internet radio in 2008

5. Media & Radio has Evolved • Listening to internet radio streams will continue to have explosive growth. Urban Trends is now projecting almost 150 million overall weekly listeners to this medium by 2010. As terrestrial radio continues to develop custom internet channels and successfully markets its main channel streams, our forecast is for these terrestrial radio simulcasts to become a larger part of all internet listening growing from about 20% of all internet listening in 2006 to 40% by 2020. • It is important to highlight the fact that while we are projecting that based on what we know today total weekly tune-in to terrestrial radio (AM/FM) will slowly fall. However, streams of content originated by terrestrial broadcasters will recapture much of this attrition. The above charts below shows how much of the Internet radio audience we estimate will be listening to streamed simulcast content. • This combination of Terrestrial radio on AM or FM and content streams will continue to give the medium significant market penetration well into the future. Despite audience attrition due to known and unknown alternate media by 2020 we are projecting that at least 77% of the U.S. population (258 million) will continue to tune in at least once a week. Difficult to project with confidence at this time is terrestrial radio's time-spent-listening fifteen years hence. • According to this updated data, the entire spectrum of digital audio alternatives, and especially Internet radio and its wireless distribution continue to represent the biggest challenge to traditional radio. Based on what we know now, we do not see HD radio significantly boosting listening to terrestrial radio. Digital Media and the Music Industry in US

6. Media & Radio has Evolved Internet radio listening is primarily a work-hour phenomenon, with 75% of all on-line listening occurring between-5 a.m. Pacific and 5 p.m. Pacific. This is down from 81% in 2005. Increased at-home listening grew to 25% -5 AM to 5 p.m. and 79% 7 PM - midnight Monday through Friday. 15% of the week's listening took place over the weekend. 35% of Internet radio listeners were between the ages of 25 and 34. 60% were younger than 35, 33% were younger than 25, and 5% were older than 55. In 2005 75% of listeners were men; 25% were women. By the end of 2006 60% were men.

7. Blue Monitor Internet Radio Backend Server and API Content Providers & Aggregators Mainly rely on WW FM station list V Tuner (paid services) Portals Reciva Gateway Blue Monitor Backend Server Roku Radio Slim Server Service Gateway / Aggregators Carrier Device makers Device makers Device Providers Slim Device CE Brand Roku Reciva Bridge Co Platform Providers Freescale SOC Providers UbiCom Infinion ADI

9. Web 2.0 Functions for Internet Radio Devices Device widgets functionality is powered by Blue Monitor web services & sample code for Embedded Linux , Microsoft Embedded (ASP.NET Micro), and ASP.NET Top Stations widget Displays the most listened to stations based on genre, location or natively spoken language. The very top stations are displayed right in the widget but you may go to a detailed view of all resulting stations at the bottom of the widget. Clicking on the Station itself will provide more information about the stations or allow you to play or set the station as one of your favorites. Search Stations widget This widget Displays the results of a search of all Radio Stations from the site. The results are ordered by the most popular stations. Audio Browser widget Widget Displays alphabetized results based on name, genre, location and native language spoken. It works similarly to the Top Stations widget.

10. Web 2.0 Functions for Internet Radio Devices Favorites widget Allows users to remember your favorite stations. Users need to register and sign-in to change Favorites. Add or remove a Favorite by clicking on the station in any widget or results pages. If you connect a Blue Monitor powered device to their account, the users Favorites are automatically synced to your devices. If you add a favorite on your device refresh the page and it will show up in this widget. Find Devices widgetUsers can automatically discover Blue Monitor-powered devices on the local network. If the user is registered, you can use this widget to automatically discover and attach your device to your account. Once you have done this you can control the device right from the portal, change presets, and update your favorites. Blue Monitor widget (need to register, sign-in and discover)This widget allows for control of as many Blue Monitor-powered devices you attach to your account, using the discover widget. The device must be on the same local network as the computer you are using to access the site. Select the Blue Monitor powered device you wish to control from the dropdown (if you have more than one device) and control volume and pausing the stream from the widget. Simply change the station by dragging a new station and dropping it on the widget. Users must be registered to web service to use the widget.

11. Managed Services for Digital Audio Devices OEM/ODM Manufacturer Managed Services & CDN Provider Back End Server Supported Services CE Brand & Service Providers 100% Branded Subscription and Music Download Service Blue Monitor Web Services Customer Portal Radio Subscription Music Downloads VOD Register Warranty Time Shifting of Audio Web Widgets OEM/ODM Hardware Platform Managed Call Center Instant Messaging Email Support

13. Revenue Share by Vertical Organizational Structure Business Process Model Summary This has been a pivotal year for the company in growth, but also development of our infrastructure and business processes. We’ll continue to focus on our managed services and consulting strategy over the next year.