How To Design The Perfect Business Card

1. How To Design The Perfect Business Card A business card reflects the professional image of your business, YES! It’s not just another piece of paper, in fact, a business card is one of the most important marketing tools. Even though the card measures only 2 inches by 3.5 inches, it goes a long way in making a business successful. Though everything is digitalized nowadays, a business card continues to leave a mark as it’s a tangible way to build business relationships. If you want to create a business card that leaves a lasting impression, here are 4 tips to design the perfect business card: 1. Keep it simple - Make sure you include only the essential information like - your name, title, company name, address, phone and fax numbers, email and website addresses. Keep it simple by not cramming too much information on the card. Remember the golden rule - Less is more! Your business card should pique the recipient’s interest and not confuse him/her. If you keep your business card simple, it adds to the professional image of your company. Do leave out enough negative space so that the content you put in stands out. Keep your audience in mind – Your business card is a physical extension of your brand values. And so, it should be designed in a way which complements your type of company and also caters to the type of audience your business is directed at. For example, if you run a travel agency, your business card can be experimental regarding colours and shapes. But, if your target audience is bankers, your card should speak volumes about the professionalism of your company. Typography – As the basic purpose of a business card is to communicate, make sure the text is readable. Typography is an important factor while designing business cards because there is small space to work with and so, whatever limited space you have, you should make the most out of it. The text should neither be too small or too large. To make certain elements stand out, choose a bigger font size for it. The key rule for typography is to prioritize legibility over artistry. Create visually striking images – To make your business card stand out from the rest, make sure you use strong visual imagery to grab attention and make your business card memorable. If possible, always go for a double-sided business card. Because, in that case, you can use one side for contact information and the other side to add some visually appealing images into your business card design. You can feature the company's logo, include a thought-provoking image, or a cool custom illustration on the other side to make your business card impressive. 2. 3. 4. PintStop, a well-established online printing service, offers a wide range of prime business cards and visiting cards printing. They have over hundred industry specific ready-to-use designs and also an in-house design team to help you customize your business cards. With thrice the thickness of ordinary cards, these prime visiting cards are ageless- no wrinkles or tears. They have innovative edge design with unlimited colored seams to choose from. You can even order as low as only 50 prime business cards. They offer doorstep delivery and you can easily track your package through automated emails and SMS.