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Enhancing Student Recruitment Strategies with Real-Time Data Tools

Discover how to utilize historical and real-time student data for effective recruitment strategies. Analyze demand trends, conversion rates, and market changes to optimize your marketing approach. Learn to adapt to policy changes in real-time and gain insights into student preferences.

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Enhancing Student Recruitment Strategies with Real-Time Data Tools

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  1. IDP Connect data tools • The Future of Student Recruitment • 31 January 2019 Jonah Duffin Chief Marketing Officer

  2. What I’ll cover 01 Historical data 02 Real-time student demand data 03 Real-time student conversion data

  3. Historical data Simple, easy to use tools. HESA, AEI, Open Doors, HEA etc.

  4. Historical data Decline in UK 1st year enrolment to 2016 Variation by level & subject India snapshot. UK & Australia

  5. Real-time demand data 2017 vs 2018 Source & destination market changes Use for: Portfolio development Market prioritisation Marketing strategy View the impact of policy changes in real time

  6. Real-time demand data Spotlight on India. Interest in UK (red) vs Canada (blue)

  7. Real-time demand data Spotlight on India. Interest in UK (red) vs Canada (blue)

  8. Real-time IDP student placement data Conversion for UK vs Australia vs Canada

  9. Real-time conversion data Spotlight on India. UK vs Australia vs Canada

  10. Real-time conversion data First source of applications – the rise of digital marketing

  11. Any questions? jonah.duffin@idp-connect.com

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