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A holistic picture of data that supports the formation of your organization's strategy and decision-making can be created by combining each type of data analysis to help you achieve certain goals. Descriptive analytics can be used independently or as a base for the other three forms of analytics. Descriptive analytics is a simple and rewarding place to start if you're new to the topic of business analytics.<br><br>For More: https://www.indiumsoftware.com/data-analytics/
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What Is Descriptive Analytics • The most popular and essential type of analytics used by businesses is descriptive analytics. Descriptive analytics can be used by every department of the company to track trends and operational success. • By finding patterns and trends in huge amounts of data, business analytics helps organizations in making better decisions and enhancing performance. The KPIs and measurements used in business reports and dashboards are created using descriptive analytics. • Using both current and old data, descriptive analytics finds out patterns and connections. Because it only describes trends and relationships without going any further, it is frequently referred to as the most basic form of data analysis. • Using descriptive analytics, businesses can better understand what has occurred so far by describing and highlighting patterns in both historical and current data. • When describing change over time, descriptive analytics is especially helpful. It uses patterns as a starting point for additional analysis to inform decision-making.
How Is Descriptive Analytics Used • Although it helps to think of descriptive statistics as the first step in a longer process, data analysts can use them to describe pretty much any form of data. This is because even if descriptive statistics might identify trends or patterns, they won't dig farther. Descriptive analytics, however, is incredibly helpful for exposing yourself to new data. • Descriptive analytics can be used to summarize the following types of data: • Financial records • Surveys • Social media engagement • Website traffic • Scientific findings • Weather reports • Traffic data
Benefits Of Descriptive Analytics • Even though it is one of the most basic analytical strategies, descriptive analytics has several benefits: • We can present the data visually with descriptive analysis. Visual data presentation makes information much simpler to comprehend. • Explains normally complex information in a way that is simple to understand. • Provide a precise measurement of the frequency of important data points. Is cheap and simply needs basic mathematical knowledge to complete. • Is easier to do, especially with the help of programs like MS Excel or Python. • Relies on data that businesses already have access to, therefore more data is not required. • It is far more accurate than statistical analysis since it considers the entire population (instead of just a small sample of data).
Key Takeaways • The most basic type of data analysis, descriptive analytics, includes describing the key elements and traits of a data set. • Statistical measures of distribution, central tendency, and variability are used in descriptive analytics. • In addition to financial accounts, surveys, online traffic, and scientific data are all covered in this review of various data kinds. • One major benefit of descriptive analytics is that it just needs rudimentary arithmetic abilities and enables you to display otherwise complex data in a way that is simple to understand. • Descriptive analytics' primary drawback is that it merely summaries data; it doesn't make inferences or test hypotheses. • We can measure things like social media participation, content curation, and learner outcomes using descriptive analytics.
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