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Mastering Effective Survey Design with Qualtrics

Learn how to utilize Qualtrics software to create, distribute, and analyze surveys effectively to gather accurate data. Explore various question types, survey logic, distribution methods, and data analysis techniques. Access additional resources for further learning.

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Mastering Effective Survey Design with Qualtrics

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  1. Designing Effective Surveys with Qualtrics Gareth Johns IT Skills Development Advisor

  2. Use Qualtrics software to create, distribute and analyse surveys that effectively capture the data you require. Today’s Aim

  3. Qualtrics Survey • tinyurl.com/CMet-Survey Qualtrics • cardiffmet.qualtrics.com

  4. Likert scale • A Likert scale can be used to measure behaviour and (especially) attitude. Comprised of several Likert items; statements that respondents evaluate and respond to – typically by agreeing or disagreeing.

  5. Recap • You should now be able to: • Use Qualtrics to create a range of question types, including: Multiple Choice and Matrix Tables • Utilise survey logic to adjust survey flow and question content, as determined by earlier responses. • Customise the Look & Feel of a survey. • Distribute a survey through anonymous distribution and social media. • View and download survey response data. • Create simple reports to present survey data.

  6. Survey Methodology Qualtrics resources - https://www.qualtrics.com/support/research-resources/survey-basics/ Books • Blair, J., Czaja, R., Blair, E. (2014) Designing Surveys: A Guide to Decisions and Procedures. London: Sage Publications. • Oppenheim, A. (1992) Questionnaire Design, Interviewing and Attitude Measurement. New edition. New York: Cassell • Brace, I. (2008) Questionnaire design: how to plan, structure and write survey material for effective market research. Kogan Page: London. • Visser, P., Krosnick, J., Lavrakas, P. (2000). ‘Survey research’ in Reis, H. ; Judd, C. (eds) Handbook of research methods in social and personality psychology. , (pp. 223-252). Cambridge University Press New York

  7. Additional Information Session hand outs and other resources available at: study.cardiffmet.ac.uk/Help/Training/

  8. Contact Us 029 2041 7000 7000 training@cardiffmet.ac.uk Visit an IT Advisor in the Learning Centres

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