1 / 16

Lucy’s Lair Fine Ethiopian food

Lucy’s Lair Fine Ethiopian food. Gen- ys drive food trends. “Youngsters brought up in the hi-tech era are driving food trends.”. “Food marketers must be tuned into their wants and needs.”. -According to a report from Packaged Facts. * FoodNavitgator-USA.com , 2009.

mikko
Download Presentation

Lucy’s Lair Fine Ethiopian food

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Lucy’s LairFine Ethiopian food

  2. Gen-ys drive food trends • “Youngsters brought up in the hi-tech era are driving food trends.” “Food marketers must be tuned into their wants and needs.” -According to a report from Packaged Facts *FoodNavitgator-USA.com, 2009

  3. Fresno State is the home of over 20,000 tech-savvy Gen-Yers

  4. The Collegian • In print for over 85 years! • Award winning! • Circulated to a mass of tech-savvy Generation-Y readers via print and online!

  5. We’re Not Just a newspaper… • … We’re a name… … We’re an Image… …We are… • Recognized • Best Online Ad,1st place • (California College Media Association, 2012) • Best Color & Black and White Advertisement • (California College Media Association, 2012) • Best Special section, 1st place • (California College Media Association, 2012) http://advertisecollegian.wordpress.com/the-collegian/awards/

  6. Did someone say Pulitzer • In the journalism world, the Pacemaker award is know as the “Pulitzer of Prizes.” In 2007, Fresno State’s Collegian was a Pacemaker winner and in 2009, The Collegian Online was a finalist. *http://advertisecollegian.wordpress.com/the-collegian/awards/ *http://www.studentpress.org/acp/winners/opm07.html *http://www.studentpress.org/acp/contests.html

  7. Students are in the know • Students read their university’s newspaper, for an average of 13 minutes! And, they pass them along! • Approximately three-fourths (nearly all!) of the student who read university newspapers, read the ads. *Refuel Media Marketing, January 2011

  8. “Did you see that post on Facebook?” • “No, I was at the Apple store buying the new iPhone.”

  9. Show me the #’s • The Collegian has 47 distribution stands on Fresno State’s beautiful campus. • Throughout the week roughly 300 newspapers fill each of those locations. • The Collegian circulates 5,000 newspapers on Monday and Wednesday and 3,500 on Fridays.

  10. 24 hours a day-7 days a week • The Collegian's newly-designed online edition is now easily accessible on ALL mobile devices. • 1,000s of • 100s of Introducing 24/7 online static ads!!!

  11. *INSTUTION RESEARCH, ASSMENT AND PLANNING AT CALIFORNIA STATE UNIVERSITY, FRESNO

  12. The Season has just begun! • Spring sports are already starting! • Before you know it… • But, It’s ok! There are still three opportunities to get FREE color! • And a special insert!

  13. THE Bulldog’s bark • The Collegian’s Print Edition allows you to choose from 7 different ad sizes: • Business Card4”x2” (4c”) • Extended Business Card*6”x2” (6c”) • Eighth Page*10”x3” (10c”) • Quarter Page*8”x5” (15c”) • Half Page*10”x8” (20c”) • Full Page*10”x16”(40c") • ALL AD SIZES AVAIABLE IN FULL COLOR • *ads are available vertical

  14. THE Bulldog’s bark LEADERBOARD (728x90 pixels) WIDE S K Y S C R A P E R (160x600 pixels) RECTANGLE (300x250 pixels) You have three options to choose from online!

  15. The BIG Idea • A trip to Lucy’s is like no other, you don’t eat, you experience. • Today’s Gen-Yers are socially • connected, we are plugged-in 24/7. • Be apart of the Taste The Collegian campaign! • This QR code automatically tags the user to • Lucy’s Lair (at your new location)! As well as • providing the user with a link to your • Facebook page. Users can easily tag • themselves at Lucy’s Lair while • tweeting about their experience hash-tagging • The Collegian’s #TasteTheCollegian campaign!

  16. Lets put Lucy’s lair on the map • With the re-opening a new launch is in order! • Expose Lucy’s cuisine to thousands of students ADVERTISE WITH THE COLLEGIAN TODAY! THANK YOU!

More Related