1 / 9

Small Firm solutions: Web Marketing

Small Firm solutions: Web Marketing. By: Elizabeth Stringer, Raquel Ramirez, Brian Palumbo, and Jessica Flammer. Issues with firm’s website. Has not been updated in 2 years No compelling content No billing or pricing information No biographical information

min
Download Presentation

Small Firm solutions: Web Marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Small Firm solutions: Web Marketing By: Elizabeth Stringer, Raquel Ramirez, Brian Palumbo, and Jessica Flammer

  2. Issues with firm’s website • Has not been updated in 2 years • No compelling content • No billing or pricing information • No biographical information • Basically recitation of written brochure

  3. What a bad website projects

  4. What a good website projects

  5. Solutions • Increase Google ranking • Sign up for Google Places (and it is free!) • Create an information rich website • Increase content like biographical information or legal articles • Think about search terms that people use to find law firms and use those in the text of website • Add videos, photos, and links to make it more interactive and entertaining • FAQ section • Links to Social Media Websites (that we join)

  6. Solutions continued • E-mail address snatching • To access content ask for name and e-mail before showing the content • Incentivize newsletter sign-up by placing it on website • E-mail out updates in the law and include a call to action

  7. Priorities, Priorities, priorities • Put content on the website • Register for Google Places • Hire an intern to manage website updating • Newsletter and e-mail snatching

  8. Why sign on? • ¾ of Americans will be on the Internet in 2012 • 78% of Internet users conduct product research online • 57% of businesses have acquired a customer through their company blog/newsletter • Technology is the difference between success and failure in today’s economy

  9. Questions??

More Related