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Changing Local Advertising

Changing Local Advertising. Simplified. Targeted. Effective . . 90,000. 90,000 Marketing Messages per Month SMB spends $40Bn locally every year to get noticed Less than 30% is spent on digital media 10% of mobile a d Impressions have accurate l ocation d ata. Using Big Data.

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Changing Local Advertising

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  1. Changing Local Advertising Simplified. Targeted. Effective.

  2. 90,000 • 90,000 Marketing Messages per Month • SMB spends $40Bn locally every year to get noticed • Less than 30% is spent on digital media • 10% of mobile ad Impressions have accurate location data

  3. Using Big Data • Collecting 150,000 data points per day per hotspot Category Device Community Network Date/Time Date/Time

  4. Simplify Integrated, Predictive, Results Based Targeted Local Social Media Feeds Pushed out by Free WiFi Hotspots Effective Lead and Results Based Advertising Local Marketing 10x Effectiveness of Traditional Display (mobile or not)

  5. $5 Billion in 2017 • $133Bn Local Ad Market • 0.9% Mobile • 1/3 is Small Business • Mobile Grows at 50% Annually • Hyperlocal “Sits Between” Mobile and Desktop

  6. WiFi Partners • Small Large • Advertisers Attack by Geo ?????? Metro 6 Metro 5 Metro 4 Calgary Metro 3 Metro 2

  7. Social Media Feed • WiFi Portal With Local Content • Relevant • Instant • Valuable • Engage • 1 minute + 4.3%

  8. Customers • Localized Community Portal • Logo • Social • Analytics Partners • Community Advertising Service • Link • Lead • Analytics GET MORE CUSTOMERS STAY CONNECTED

  9. Competing • Printed Community News letters • Track, Measure, Results Based • Big Internet • More Targeted, Local • Social • Reach New Customers • Other WiFi • Deeper Analytics

  10. Financial Forecast • 2013: Building • Building Platform • Customer Development • 2014: Executing • Sales force • Marketing • 2015: Scaling • Reach Profitability • Go after large metro markets

  11. Team • Founding Team • Cameron Schaus • Technology (14yrs) • 8 years startup • Henning Moe • Sales and Marketing (14yrs) • Barbara Soriano-Moe • Finance (10yrs) • Bank & Oil and Gas

  12. Milestones • Needs • analytics skill set • advertising agency experience • to expand in the U.S 2012 1H 2013 2H 2013 1H 2014 Failed Platform v1.0 Analytics Funding Pilot 96 Hotspots Self-Serve API Confidence 19 Portals Sales & Mark. Scaling Ad Trials 200HS + 90P

  13. In Summary • B2B Services focused on improving customer ROI • Localization of content and Big Data Marketing is growing • There is a $5Bn gap in the market for our service Initial Traction (96+19) and some recurring revenue Initial location based ads trials are positive Ad platform will incorporate predictive analytics in Q4 2013

  14. tweet me: @jarlehenningemail me: henning.moe@troglo.net

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