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Intelligent Customer Engagement Solutions for Evolving Commercial Organizations

Indegene's Maturity Framework ensures efficient Marketing Operations Centers, Accelerated MCM Adoption, Intelligent Customer Experience Centers, and Efficient Islands of Excellence for delivering rich end customer experiences and business outcomes. Driven by intelligent actions, it encompasses attributes of future customer engagement centers and offers personalized omnichannel experiences through scalable, innovative, and integrated technology solutions. Enhance your customer engagement strategies with Intelligent Customer Engagement Solutions.

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Intelligent Customer Engagement Solutions for Evolving Commercial Organizations

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  1. ENTERPRISE MARKETING & CUSTOMER EXPERIENCE SOLUTIONS

  2. EVOLVING COMMERCIAL ORGANIZATION

  3. INDEGENE’S MATURITY FRAMEWORK – INTELLIGENT CUSTOMER ENGAGEMENT Marketing Operations Center (Effective) Customer Experience Center (Intelligent) Islands of Excellence (Efficient) • Standardization and cost efficiencies • Speed and innovation • Accelerate MCM adoption, data-driven campaigns • Delivering rich end customer experiences • Delivering business outcomes Engagement Examples Key drivers • Digital Factory, Campaign Operations, Data & Analytics Operations • Global Content Center • Modular/Atomized content • Framework approach to campaign execution • Customer Experience Center • Product commercialization at scale

  4. ATTRIBUTES OF FUTURE CUSTOMER ENGAGEMENT CENTER Driven by intelligent actions • Optimized Cadence, Channel • Supported by On Demand Approval Delivered by channel of future CUSTOMER EXPERIENCE Intelligently generated content • Future Ready – Newer Channels, Newer Vendors, Newer Devices • Available on demand • Picked up by customer’s preferred channel anywhere in the world • Content reads the customer

  5. CUSTOMER EXPERIENCE CENTER Customer Excellence and Success Office (CESO) Intelligent Operations Engine • Campaign Execution • Creative • Content • Data • Channel • Review & Approval Impacting Channel Impacting Content Customer Engagement Plan Product Marketing Input Brand Strategy Campaign Outcomes Customer Experience Customer Journey Measurement Plan Content Plan Impacting Cadence Deep Customer Strategy Measurement & Optimization Customer Graphs, Insights, Personas Intelligent Actions Engine | Intelligent Content Engine Digital Enablement & Data Management Channel & Content Enablement | Data & Analytics Pipeline | Data Strategy, MDM, Governance & Management

  6. ENTEPRISE MARKETING & CUSTOMER EXPERIENCE SERVICE CATALOG

  7. DRIVING TOWARDS PERSONALIZED OMNICHANNEL CUSTOMER EXPERIENCES Personalized Omnichannel Technology Integrated & Intelligent Technology Operations Scalable and Innovation Driven Channel Experiences Journey Intelligent Content Journey Customer Understanding Journey Omnichannel with Hyper- Personalization Real Time Personalized Content Deep Customer Understanding Rapid Review Adaptive Analytics with Graphs & AI Personalized Customer Journeys Sophisticated Campaigns Predictive Actions Auto Assembly Novel Channels Social, Wearables, Bots Descriptive Analytics Componentized Content Coordinated Personal and Non Personal Reliable Data with Automated Operations Auto Tagged

  8. Thank You

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