Why is content the integral part of Search Engine Optimization

1. Why is content the integral part of Search Engine Optimization? Every digital marketing expert would consider content to be the king of any digital marketing strategy. Content is such an element of digital marketing that it leads to building connections with the audience or viewers. Like visuals, even engaging content has the potential to attract and sustain an audience on the website. We all know the situation of bounce rate and the only way to reduce the website traffic bounce rate is to enhance and improve the content quality rate. To improve the quality one must work on the content production not just for SEO sake but to engage more people. Connecting to the content helps people to connect to the brand as well. Digital marketing is an interlinked process where each of the elements is interrelated and hence each of them is expected to be synchronized and connected. Content is the major connecting link between the audience and the brand. Hence doing content in the right way is integral. Many people mistake marketing writing with SEO writing. One must understand that both writing styles are different and need a different approach of working and learning. SEO services in Hyderabad are specific and require a person with dynamic and engaging writing skills. The issue with good SEO copy is lesser knowledge on the importance of SEO. So today we have come up with some underrated importance of SEO that is essential for any brand. • Making connections: Social validation is the only way to connect to customers and the audience. Social validation simply means social acceptance. Only if the audience base accepts a particular brand and welcomes it, then the brand would do great in the market. Quality content that the audience wants can make greater and stronger connections. • Keyword targeting strategy: Keyword targeting is only possible with specific content. If the content is written technically right then inserting keywords into the content becomes easy. The major issue with inserting keywords into the content is that the viewers or readers do not feel that an external word has been fit in. If the content person is an expert and knows the edges of SEO writing, then fitting or inserting keywords would look completely natural in the blog. This step is super vital as it makes the reader stay connected with the brand as well as like the brand. • Google ranking: Google ranking is the primo of any brand that wants to do SEO. However, brands must know that for increasing Google rankings they must need quality content. After all, the task isn't bringing in customers or traffic, that can be done

2. through various tried and tested ways, the challenge is to make the audience sustain or stay on the website and with the brand. Writing content that is readable and practical is quite vital. We must be concerned about the person we are writing for and only then start to draft things. Social media connection: social media is today’s media platform where everybody is trying to stand out from the crowd and prove their skills. Good content is always appreciated and taken inspiration from. And with such things come promoting or sharing it across several platforms. We hear the word “viral” many times, the whole and sole reason being social media. People bringing up good content are shared so many times that the content becomes viral and people are knowing also gets to know about their talent. • Inspired content: Not everybody or every brand could be a content creator like you are, hence they use your idea by giving you credit. This serves you right in two ways. First, that they are inspired by you and doing or presenting things like you do that helps in taking your content style further and second, more people get to know about the kind of work you do. • So these are some of the best and important reasons behind writing a good SEO copy.