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Cyfars diary and its application to food traceability and trust

2004/7/5 18th APAN Meetings/QUESTnet 2004 in Cairns , Australia. Cyfars diary and its application to food traceability and trust. Kazunari YOKOYAMA National Agricultural Research Center Hokkaido Region. @APAN2002. Background What is the numbers? ① ～ 3.9 million ② ～ 2 million.

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Cyfars diary and its application to food traceability and trust

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  1. 2004/7/5 18th APAN Meetings/QUESTnet 2004 in Cairns , Australia Cyfars diary and its application to food traceability and trust Kazunari YOKOYAMA National Agricultural Research Center Hokkaido Region

  2. @APAN2002 Background What is the numbers? ①～3.9 million ②～2 million The number of farmers in Japan The number of farmers who are older than 65 years old (2000) Object Accumulation of fact data about daily works of professional farmers who are now going away The data must let us feel reality at the works Solution Development of on-site, real-time data base of farmers skill, “Cyfar’s Diary (CD)”

  3. @APAN2002 On the front since 2001 A serious crisis of food safety image that used to be provided by material indication by its distributors. caused by 1) limitation of explanation power of the literal indication 2) dishonest handling of information at the complicated processes from food production to retail. Utilization of the “CD” for full disclosure of information at food production by opening the data table at the internet space

  4. Concept: Open your “I”s! Key words: 4 “I” to peace of mind on Food １）Open your Information! ２）Open your Infrastructure! 3）Open your Interactive communication! 4）Open your Individual!

  5. １）Open your Information! Internet System composition WEB searching Web server Internet connect Mobile phone Voice modem Voice recording Public telephone network

  6. １）Open your Information! Software composition Apache （WEBserver） BladeEnc (MP3 encoder） PHP (Midleware） PostgreSQL （Database) Vgetty （Voice Modem support） Linux (OS)

  7. １）Open your Information! Still image of just harvested potato tuber take by farmer Farmer on-site A farmer who input on-site and real-time data about growth of wheat from his field with a cellular phone (Nihon Keizai Shinbun) cyfars@yahoo.co.jp Data input by web browser Mail box for data broker. potate42 09120001.jpg Input data into appropriate record by analysis of data structure deliminated by “,” Memuro, harvested, Toyoshiro cv. サイファーズダイアリー Quick and smart data input by “SHAMAIL” On-site and real-time data input using the camera equipped mobile phone. Still and moving images, voice and sound, and even GPS pointing information can be included in the SHAMAIL 5

  8. １）Open your Information! It’s safe! Production It’s cool! Input distribution I. Distribution It’s clean! Input processing I. Processing It’s fresh! Quality and quantity drive consumption Input retailing I. Retailing Checking I. It’s delicious! Consumption Input consumption I. Business model patent ”Nature products history management system” opened since March 2004 Sharing and accumulation of product information Data Base managing I. totally from production to consumption

  9. ２）Open your Infrastructure! Processing Production Distribution Retailing Consumption Format free linkage database system: “Cyfars trace” (Patente pending from 2003) ID code-A ID code-C ID code-D ID code-B We don’t need to construct universal format of ID code! Database of Connection ID code-A ↓ID code-B Date/quantity Comment ID code-B ↓ ID code-C Date/quantity Comment ID code-C ↓ ID code-D Date/quantity Comment

  10. ２）Open your Infrastructure! CYFARS DIARY Hitachi co. Expand EDI General purpose and Flexible System Farming Transportation, Stock, Distribution, Processing, Retailing Consumption Easy understanding for consumer NFRI SEICA # SEICA Inquiry Data 生産 履歴 NARO CYFARS HISTORY NECsoftware Tracing software KDDI inc. Input software NARC Integration MAFFIN NPO/Council for Peace of mind on food Risk communication SERVICE PROVIDER Tama Art Univ. Information design ADEX Advertisement

  11. Connection with cellular phone GPS,“Cyfars navi” ２）Open your Infrastructure! Zenkoku Nougyou Shinbun 2003/8/29 Disclosure image of farmers 2D information Different color dot refers different cellular phone Tracking data of wheat harvesters On July 29, 2003

  12. 3）Open your Interactive communication! Exhibition at Coop Aizu（２００３－）

  13. 3）Open your Interactive communication! E-learning at San-bon-gi agricultural high school (2003-)

  14. 3）Open your Interactive communication! Go TOKACHI campaign！　 Connection with green tourism Communication events at urban area Advertising through mass media Web advertisement Chain store and restaurants

  15. 3）Open your Interactive communication! Global cooperation with T2 project (Europe)

  16. Results and conclusion １）Future Farmers Group(FFG) is a movement of information disclosing food production through over the farmers to consumers ２）From suspicion to interest Impact of more than 20,000 farming data/4 years opened for consumers Knowing each other between the farmers and consumers with Information fully disclosed make entirely new image of food safely 4）Open your Individual Responsibility!

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