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What is Personal Branding?

Personal branding is the expression of your professional and personal identity, reflecting your value, reputation, and uniqueness. It clarifies what you are and what you want to be, embodying traits like leadership, reliability, knowledge, empathy, and communication skills. Developing your personal brand creates differentiation, builds confidence, and attracts attention. To develop your brand, define your identity, review your accomplishments and goals, and experiment for growth. Personal branding enhances communication skills, presentations, relationships, content creation, and career applications. Utilize resources like Dorie Clark's book "Reinventing You" and draw inspiration from brand mentors to shape your brand narrative effectively for success.

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What is Personal Branding?

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  1. What is Personal Branding? • An Expression of Professional and Personal Identity • Reflects Value and Reputation • Denotes Uniqueness • Clarifies what you are and what you want to be

  2. Sample Attributes of a Personal Brand(Fill in your own) • Leadership • Reliability • Knowledge • Entrepreneurial Outlook • Empathy • Communication Skills • Sales and Marketing Experience • Solutions-Oriented • Process Focus • Planning/Organizational Proficiency • Analytical Ability

  3. Why Is Personal Branding of Value? • Creates differentiation and separation • Implies a sense of purpose • Flexible evolution • Builds confidence • Reflects a consistent theme (narrative) • Attracts attention!

  4. How Is A Personal Brand Developed? • What do you want to achieve? • What constitutes happiness? • Define your identity • Review your accomplishments and future goals • Experiment to test/grow your brand!

  5. When Do You Use Personal Branding? • Improve Communication Skills • Introductions • Presentations • Coworker/Customer Relationships • Content Creation • Articles • Collateral Materials • Career/Work Applications • Create your own Job Description • Resume/LinkedIn profile • Interview Q&A

  6. Personal Branding “Homework” • Dorie Clark’s Reinventing You • McRaven’s Commencement Speech • 10 Life Lessons • Use a Brand Mentor (s) • Relate your general reading to your brand story/identity

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