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MODULE 17: DESIGN 1. Design is an important editing function. A designer employs several strategies to enhance readability. Words and photos communicate together. Photographs show while captions tell. Headlines grab while stories explain. Illustrations communicate, not decorate.
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Design is an important editing function. A designer employs several strategies to enhance readability.
Words and photos communicate together. Photographs show while captions tell. Headlines grab while stories explain. Illustrations communicate, not decorate.
EXPANDED SPACING DOMINANT PHOTO COB PHOTO PRIMARY HEADLINE SECONDARY HEADLINE DROP CAP STORY CONTENTMODULE CONTENTMODULE FOLIO/ FOLIO TAB CAPTIONS EYELINE TIGHT SPACING LAYOUT LINGO | Every design element serves an important function.
Margins establish boundaries for the content. The gutter runs down the center of the spread. Column grids provide alignment and organization.
Picas are the units of measure preferred in graphic design. Points offer more precision.
MARGINS GUTTER COLUMNS FRAMEWORK | A design is built on a structure of guides including margins, gutter and columns.