EVENT IDEAS TO RAISE BRAND AWARENESS

1. EVENT IDEAS TO RAISE BRAND AWARENESS Having a solid Branding and Activation Event is important for your company to develop well. If your audience doesn’t know or trust your brand, you will never ever increase your customer base and sales. So there is a need for innovative strategies which helps to increase brand awareness. Let’s review event marketing strategies that have proven to aid marketing efforts: 1. Use an Event Hashtag Hashtags are very important ways to gain social followers Hashtags are used in generate brand awareness. Create an event hashtag and promote the heck out of it. Use it in all tweets, Instagram and Facebook posts, emails, SMS messages, and blog posts. Add it to event flyers and brochures, and don’t forget to tell your event speakers, partners, and sponsors to mention it when discussing the event or anything related to it. 2. Text or email Marketing Use SMS texting to blast the event. Partner with fellow event companies and mobile marketing vendors to build your text list and reach potentially interested mobile users in your demographic and region.

2. 3. Organise an experiential stunt: For companies targeting consumers, there is the best way to raise brand awareness is to getting out on the street and engaging with potential customers. MTM Events organise experiential campaigns for both B2B and B2C companies too. 4. Utilize Real-Time Event Tracking: Implementing GPS and real-time event tracking is a powerful event marketing strategy that allows event managers to monitor what users are clicking on and reading when visiting a website or mobile app. Try posting event videos and determining how much play they receive. This insight into visitor behavior allows event managers to adjust publishing tactics and make content more relevant and compelling. 5. Take advantage of Google’s AdSense auto ads. Paid ads are a great way to get your brand name in front of your target audience, but narrowing down your audience and getting your pitch just right can be tricky. Through machine learning technology, Auto Ads can be automatically placed on sites that are best for your brand which helps in giving you a greater return on investment. Conclusion: Event marketing is a massive way to increase brand awareness. There are many ways to increase brand awareness with the help of good event company Singapore. Every brand awareness strategy should have an impact. It will help in generating leads of loyal and dedicated customers that will come back again and again.